• “By 2025, 30% of outbound marketing messages from large organizations will be personalized using GenAI tools, up from less than 2% in 2022.”
• “By 2025, 20% of images and video used in digital commerce will be created from text prompts using GenAI.”
• “By 2025, GenAI will function as a virtual employee assistant to handle at least 10% of operational tasks in digital commerce.” - Gartner®

Gartner recommendations:

• Develop an AI portfolio by including all types of AI technologies to leverage their strengths. For example, use GenAI for new content generation and conversational UI, and use discriminative AI for classification and predictions.
• Provide essential data (e.g., products, customers, and orders) by using digital commerce applications to interact with GenAI for optimal performance.
• Identify digital commerce workflow tasks (e.g., sales cycle, merchandising) where GenAI can automate and add value, especially for new content creation and insight aggregation.

Prepare for the GenAI Revolution:

GenAI is more than just an addition to your digital commerce strategy. Prepare your business for this shift and lead the charge in the new age of digital commerce.