Lead management for marketplaces

Use case

Lead management for marketplaces – Lead Assist

The most cost effective way for marketplaces to connect vendors and buyers

 

 

 

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How can effective lead management help your marketplace?

For a marketplace, it is important to connect buyers and sellers for a conversation. The easiest way to facilitate this conversation is over a phone call. But the challenge is that the conversation can’t happen off the platform and the connection needs to be accounted for. This directly affects monetisation and here’s where cloud telephony helps.

How it works

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1

A transaction begins between the vendor and the customer

When a customer places an order for goods or services, your server communicates with Exotel to connect the buyer and the seller.

2

An Exophone is auto allocated for the transaction

Using our allocation API, a virtual number (VN) is allocated automatically from a pool of VNs for a particular transaction

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3

Exotel connects the vendor and customer

The customer and the vendor can communicate over the allocated virtual number during the transaction period without revealing their personal numbers

4

Virtual number added back to the pool of VNs

After a transaction ends, virtual number is de-allocated from both the parties and ready to be used again for another transaction

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Advantages of effective lead management

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Track and Analyse

Track connections made between buyers and sellers. Analyse patterns and collect insights using call analytics

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Efficient Number Management

With Exotel’s smart number management system, work with a limited pool of numbers and save cost

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Customer safety

Connect buyers and sellers without revealing either party’s phone numbers to ensure privacy

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Monetisation

With proof of connections and conversation, monetisation becomes simpler

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Improved customer experience

When the customer’s primary number is busy, Exotel helps you automatically retry an alternate number

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Direct integration

Integrate customer conversation history, call recordings, etc. directly into your CRM

Save cost with effective lead management

Virtual numbers are a scarce commodity. But they are still the easiest way to connect vendors and buyers when you want to be in control of conversations and track them. LeadAssist (patent pending) is a path-breaking product that allows you to work with a limited number of virtual numbers or Exophones and still be in control. And naturally, this brings your cost down as well!

Who can use it?

Any marketplace that wants to connect buyers and sellers.

 

Exotel helps Quikr connect buyers and sellers with increased efficiency

Quikr monetizes its services product based on the analysis of Exotel’s call data

Read More

The Exotel Advantage

Superior Quality

Best success rates, voice quality and reduced latency

Scale at Ease

Grow at will, expand without worrying about infrastructure

Superior Reliability

Best in class uptimes of 99.94% including operator uptimes

Best Support

18×7 customer support via phone, email and Twitter

Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs

Extensive Reporting

Easy to understand, detailed reports sent every day

Try Exotel free for 15 days

Get ₹ 1000 worth free call & SMS credits

What our customers have to say

Shashank ND


We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.


Co-Founder & CEO, Practo

Praveen Kumar


Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.


Assistant Vice President, Quikr Services

Kumar Vinod


We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.


Senior Manager - Operations, redBus

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Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.

 

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