What is SMS: Types, features & benefits
Started as a personal communication channel a few decades ago, SMS has recently transformed into a potent marketing medium. Such is the popularity of SMS. Today, around 58% of consumers expect businesses to text them instead of using other channels like emails and phone calls....
Inbound vs outbound call center: Different solutions you need
A call center is a melting pot of myriad business activities — from customer support to market research, from lead generation to order cancellation. Depending on a combination of factors such as the size of the organization, location, business goals, scale of calls, kinds of...
What is an SMS API, and what are its benefits?
The first SMS was sent on 3rd December 1992. In just thirty years, technology has become ubiquitous. Indian businesses are sending over a billion messages a day. Order updates, product promotions, OTP and authentication, security alerts, customer onboarding, reminders, etc., are just a few ways...
Exotel with Diya Ghar helping migrant laborers’ children with Montessori education and quality nutrition. #ExoCares
A vivid memory of mine is a quote from the former US president Mr. Obama that goes, “The best anti-poverty program is a world-class education,” which has stuck with me ever since. Last month, we at Exotel extended our arms to those in need by...
Promote customer trust via Verified SMS in partnership with Google
67% of consumers prefer texting with a business than email or phone call (Source: Zipwhip) Sam manages his own insurance company named Umbrella Insurance. A few days back, he noticed that a smaller player in the market was trying to impersonate them and send spam...
Call Recording System: A Comprehensive Guide For Choosing And Using One
Choose The Right Call Recording System for Your Inbound and Outbound Teams It’s not enough to simply say you’re customer-focused — you have to put that into practice in every aspect of your business. Start by listening to your customers. Shep Hyken, Customer Experience Expert,...
Call Center Software: Ten Features That Give You Edge Over Competitors
As per Hubspot, 69% of customers prefer telephone support over any other channel. Despite the rise of live chat, chatbots, self-service etc., customers prefer calling on phone support to get their questions answered or problems solved. On the other hand, a good phone support is...
SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business
In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send?  This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc.  This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
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