What is an SMS API, and what are its benefits?
The first SMS was sent on 3rd December 1992. In just thirty years, technology has become ubiquitous. Indian businesses are sending over a billion messages a day. Order updates, product promotions, OTP and authentication, security alerts, customer onboarding, reminders, etc., are just a few ways...
Exotel with Diya Ghar helping migrant laborers’ children with Montessori education and quality nutrition. #ExoCares
A vivid memory of mine is a quote from the former US president Mr. Obama that goes, “The best anti-poverty program is a world-class education,” which has stuck with me ever since. Last month, we at Exotel extended our arms to those in need by...
Promote customer trust via Verified SMS in partnership with Google
67% of consumers prefer texting with a business than email or phone call (Source: Zipwhip) Sam manages his own insurance company named Umbrella Insurance. A few days back, he noticed that a smaller player in the market was trying to impersonate them and send spam...
Call Recording System: A Comprehensive Guide For Choosing And Using One
Choose The Right Call Recording System for Your Inbound and Outbound Teams It’s not enough to simply say you’re customer-focused — you have to put that into practice in every aspect of your business. Start by listening to your customers. Shep Hyken, Customer Experience Expert,...
Call Center Software: Ten Features That Give You Edge Over Competitors
As per Hubspot, 69% of customers prefer telephone support over any other channel. Despite the rise of live chat, chatbots, self-service etc., customers prefer calling on phone support to get their questions answered or problems solved. On the other hand, a good phone support is...
SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business
In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send?  This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc.  This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
Enterprise Phone Systems: 7 Ways They Help Your Business
Communication channels have grown exponentially in the last decade. Even as live chat, social media, and video are emerging as alternatives, telephone continues to be the preferred mode of reaching an organisation for most customers. Yet, traditional EPBX systems that most enterprises still use don’t...
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