Transform Customer Experience and Engagement with AI

25B+Interactions a year, trusted by the leading brands.

Experience the new CX

Get the best CX that’s built on the three pillars of Intelligence, Unity and AI human Harmony.

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Intelligence

AI-first, context-aware, always learning

UNITY

One Platform. One View. Friction-less Journeys.

HARMONY

Balance automation with human empathy

Human-AI intelligence with telco infrastructure for CX delight

Exotel runs AI agents, contact center, and streaming infrastructure on one unified architecture built for scale, speed, and measurable efficiency

Intelligence with AI & automation
AI resolves routine queries, augments agents in real time, and learns from every interaction - raising containment, cutting repeat contacts, and feeding insights back into the system.
- Up to 75% containment rate with AI voice and chat agents
- 100% conversation analysis for quality, compliance, and coaching
- Frictionless escalation & hand-off to human teams
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Contact center built on AI-human harmony
Context, AI, and reliability in every conversation, so agents respond smarter and customers feel understood. AI handles the volume, agents handle the complex, and supervisors monitor live.
- Up to 40% productivity gains with AI-assisted agents
- Measurable reduction in repeat contacts
- Shared conversational intelligence across automation and agents
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Unified communication stack
Experience high reliability with 99.99% uptime for uninterrupted messaging and voice communication at scale, powered by easy-to-integrate APIs on a telecom-grade platform.
- Uninterrupted engagement with unified messaging and voice APIs
- Real-time interactions with sub-300 ms voice latency
- Scalable communication on a telecom-grade platform
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CX that learns and improves with every conversation

Personalisation at scale
Every conversation carries context – intent, sentiment, history – across bots, agents, and teams. Agents see a unified view across every channel and touchpoint. AI Agent Assist surfaces the right context and next-best action in real time, so every conversation feels personal.
Automation with human-in-the-loop
AI handles up to 75% of routine queries. Humans step in when empathy or judgment matters. One agent can monitor multiple AI agent conversations and take over when needed. Every intervention trains the AI for next time.
Observability that drives continuous improvement
Analyse 100% of interactions for quality, compliance, and sentiment automatically. Supervisors get live dashboards and proactive alerts. Insights feed back into the system so performance compounds over time.
Kaizen: CX that improves
Every call is a learning moment. Insights from CQA feed back into AI agents, human agents, and workflows. What worked gets reinforced; what didn't gets fixed. Tomorrow's CX is better than today's, automatically.

Measurable Impact. Real Results

JSW MG Motor India Supercharges Service

At JSW MG Motor India, our commitment to delivering exceptional customer experiences drives every decision we make. When we identified the need to streamline our customer communications, we sought a partner who shared our vision for service excellence. Through our collaboration with Exotel, we've transformed our customer service operations. The centralized system has empowered our 400+ agents to deliver consistent, high-quality service across all touchpoints. We're proud to see a 22% increase in customer satisfaction. The unique virtual numbers for each dealership have reinforced our brand identity while eliminating customer confusion. This transformation has strengthened JSW MG Motor's position as a customer-centric automotive brand, enabling us to focus on what we do best - delivering exceptional experiences to our customers.
Kapil Bajaj
Head - Digital Transformation and Analytics
JSW MG Motor India Pvt Ltd