3 Ways Generative AI Augments Digital Commerce: A Gartner® Report

Embrace the future of digital commerce with Generative AI (GenAI). Discover how GenAI is reshaping the digital landscape and why it should be a cornerstone of your technology investment plan.

    Key Benefits of
    GenAI Integration


    Enhanced User Experience

    Elevate customer engagement with creative, personalized, and insightful conversations.


    Productivity Boost

    Automate routine tasks in sales and other workflows, freeing up valuable time for strategic initiatives.


    Strategic Innovation

    Leverage GenAI to complement existing technologies, balancing strengths and limitations for optimal results.

    • By 2025, 30% of outbound marketing messages from large organizations will be personalized using GenAI tools, up from less than 2% in 2022.”
    • “By 2025, 20% of images and video used in digital commerce will be created from text prompts using GenAI.”
    • “By 2025, GenAI will function as a virtual employee assistant to handle at least 10% of operational tasks in digital commerce.” - Gartner®

    Gartner recommendations:

    • Develop an AI portfolio by including all types of AI technologies to leverage their strengths. For example, use GenAI for new content generation and conversational UI, and use discriminative AI for classification and predictions.
    • Provide essential data (e.g., products, customers, and orders) by using digital commerce applications to interact with GenAI for optimal performance.
    • Identify digital commerce workflow tasks (e.g., sales cycle, merchandising) where GenAI can automate and add value, especially for new content creation and insight aggregation.

    Prepare for the GenAI Revolution:

    GenAI is more than just an addition to your digital commerce strategy. Prepare your business for this shift and lead the charge in the new age of digital commerce.


    Gartner, 3 Ways Generative AI Augments Digital Commerce, Sandy ShenAnt Duffin, 25 October 2023

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