The WhatsApp Business Platform enables small to large enterprises to connect with their customers at scale. This platform supports automation through chatbots, streamlining customer interactions, saving valuable time while driving growth, and delivering a seamless messaging experience within the trusted WhatsApp ecosystem.
The WhatsApp Business Platform caters to medium and large enterprises to reach millions of customers, offering APIs for seamless integration and automation with the rest of their technology stack.
Whereas, The WhatsApp Business app allows small businesses to communicate with customers from a single device, providing essential features for direct customer communication, and offers limited customization and integration with other tools.
Reasons to opt for whatsapp business platform:
- Customers are overwhelmed by numerous emails and other modes of advertising: With more than 2+ billion users people nowadays prefer to connect with friends, family, and now, businesses hassle-free.
- Customers prefer messaging: Go beyond the limitations of text and email with fully featured messaging to create consistently richer and more delightful experiences that help drive business outcomes across the customer journey.
- Customers demand a smooth experience: Deliver seamless and feature-rich messaging, surpassing the limitations of traditional text and email, resulting in improved customer experiences and better business outcomes.
WhatsApp Business Platform offers a range of utilities to enhance business communication and customer interactions.
Key utilities of whatsapp business platform are: