The origin of missed call marketing is based on the way Indians communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.
Customer proceeds to call your virtual number seen on an ad
Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account
The contact information of your callers can be exported to a Google spreadsheet
In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number
The actions are all trackable and can be easily analysed
Missed call to a virtual phone number in India is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.
Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed to a mobile number.
If you’re unsure about the kind of updates a customer would like, you can ask them to opt in or opt out of your promotional campaign list using missed calls.
This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.
Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.
Missed call is an easy way for NGOs to garner support for their cause.
In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.
Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.
It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.
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