Missed Call Solution Provider


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cloud communications

How does a missed call solution work for communication?


The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

How a missed call service works


Customer sees your ad/promotion

Customer proceeds to call your virtual number seen on an ad


Call lands and disconnects

Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account


Leads are generated to spreadsheets

The contact information of your callers can be exported to a Google spreadsheet


Automated call back or SMS

In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number


How businesses use our services

Take a glimpse of how businesses use Exotel’s missed call solution to touch lives on a day to day basis

Advantages of Missed Call Services



The customer incurs absolutely no cost. Missed call services increases engagement.



A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.,



The actions are all trackable and can be easily analysed

How you can use missed call service for your business

Easy updates

Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.

Registration/Lead generation

This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.


Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.

Support for NGOs

Missed call is an easy way for NGOs to garner support for their cause.

COD confirmation

In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.

Drive downloads

Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.

Collect feedback

It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

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What are missed call services?

Missed call service is a simple way for a customer to contact you without spending a single paise. They can express their interest by simply giving you a missed call. You will have a log of their phone number, which you can use to contact them back, either via an SMS, IVR call or a telephone conversation.

Typically, businesses use this in promotional campaigns, opt-in or opt-out services, community support initiatives etc.


How do the missed call services work?

  • The customer makes a call to your virtual number, as seen on your ad 

  • The call gets disconnected as soon as it lands on your virtual number, which ensures they’re never charged for it

  • The caller’s contact information is saved to your database 

You can also set up an automated callback or SMS to acknowledge the missed call, thank them for their interest, confirm a callback etc. 


Why do I need missed call services for my company?

It is the easiest, simplest, cheapest and most convenient way for a customer to contact you. In India, people have long been used to giving someone a missed call as a way to elicit a callback. With a missed call service, you remove all obstacles the customer might have in contacting you. 

You also build an opt-in database of customers and prospects you can contact later if needed.


How can I use this service for my business?

So far, Exotel customers have used the missed call service in the following ways:

  1. Lead generation: A prospect gives a missed call on the number provided on a newspaper or billboard to express their interest in your product/service

  2. Subscription: An existing customer gives a missed call to subscribe to regular updates; this could be SMS alerts, email newsletters, upgrades etc.

  3. Voting: A user can register their vote to a social/political campaign by giving a missed call

  4. Customer feedback: Brands can collect customer feedback by inviting them to give a missed call. If the customer does not like the service, they can give you a missed call, so you can take action on their grievance

  5. Customer support: Any customer who needs help with their product can give a missed call to request a callback from your agents

  6. Coupon claiming: A customer can claim their discount coupon by giving a missed call. You can automatically respond to missed calls by sending an SMS with the coupon

How will my business benefit from this service?

The most significant benefit is in encouraging your customers to contact you for free. Whether they need to claim an offer, redeem a coupon or request a callback, missed call service will eliminate all barriers to reaching you. This will:

Increase engagement: More customers will contact you for a wide range of reasons. They will feel more comfortable seeking help.

Reduce costs: Unlike a traditional contact centre, you don’t need to have agents available at all times. Customers can give missed calls when they need to, and you can call them back during working hours.

Improve efficiency: You can automate several processes like lead generation, coupon redemption, vote registration etc. The cost of running national-level missed call campaigns is low.

Enhance customer experience: Customers are used to giving missed calls. They find it more comfortable than online chats, WhatsApp etc. It can be done 24x7. Brands can use missed calls to make customers feel that they’re ‘always available’.


Can I turn off my missed call service when the campaign is over?

Yes, you can. The virtual number will be deactivated, and the customer will not be charged.

Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs

Kumar Vinod

We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.

Senior Manager - Operations, redBus


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Ranjana DK

An excellent, user friendly and cost effective platform. Automations make it very easy for the caller and receiver to interact efficiently. We are truly glad to have moved to Exotel.

Sales and Marketing Manager, T0rq03 Sports & Adventures

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


Mobile Number Masking

Mobile numbers have become a person’s identity. The onus is on businesses to ensure that the privacy of their customers is protected. This whitepaper gives you details why this is necessary

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter

Additional resources for you to understand missed call serives better:

Find out how Exotel’s missed call solution can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.