The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.
Customer proceeds to call your virtual number seen on an ad
Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account
The contact information of your callers can be exported to a Google spreadsheet
In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number
The actions are all trackable and can be easily analysed
Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.
This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.
Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.
Missed call is an easy way for NGOs to garner support for their cause.
In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.
Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.
It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.
Missed call service is a simple way for a customer to contact you without spending a single paise. They can express their interest by simply giving you a missed call. You will have a log of their phone number, which you can use to contact them back, either via an SMS, IVR call or a telephone conversation.
Typically, businesses use this in promotional campaigns, opt-in or opt-out services, community support initiatives etc.
The customer makes a call to your virtual number, as seen on your ad
The call gets disconnected as soon as it lands on your virtual number, which ensures they’re never charged for it
The caller’s contact information is saved to your database
You can also set up an automated callback or SMS to acknowledge the missed call, thank them for their interest, confirm a callback etc.
It is the easiest, simplest, cheapest and most convenient way for a customer to contact you. In India, people have long been used to giving someone a missed call as a way to elicit a callback. With a missed call service, you remove all obstacles the customer might have in contacting you.
You also build an opt-in database of customers and prospects you can contact later if needed.
So far, Exotel customers have used the missed call service in the following ways:
Lead generation: A prospect gives a missed call on the number provided on a newspaper or billboard to express their interest in your product/service
Subscription: An existing customer gives a missed call to subscribe to regular updates; this could be SMS alerts, email newsletters, upgrades etc.
Voting: A user can register their vote to a social/political campaign by giving a missed call
Customer feedback: Brands can collect customer feedback by inviting them to give a missed call. If the customer does not like the service, they can give you a missed call, so you can take action on their grievance
Customer support: Any customer who needs help with their product can give a missed call to request a callback from your agents
Coupon claiming: A customer can claim their discount coupon by giving a missed call. You can automatically respond to missed calls by sending an SMS with the coupon
The most significant benefit is in encouraging your customers to contact you for free. Whether they need to claim an offer, redeem a coupon or request a callback, missed call service will eliminate all barriers to reaching you. This will:
Increase engagement: More customers will contact you for a wide range of reasons. They will feel more comfortable seeking help.
Reduce costs: Unlike a traditional contact centre, you don’t need to have agents available at all times. Customers can give missed calls when they need to, and you can call them back during working hours.
Improve efficiency: You can automate several processes like lead generation, coupon redemption, vote registration etc. The cost of running national-level missed call campaigns is low.
Enhance customer experience: Customers are used to giving missed calls. They find it more comfortable than online chats, WhatsApp etc. It can be done 24x7. Brands can use missed calls to make customers feel that they’re ‘always available’.
Yes, you can. The virtual number will be deactivated, and the customer will not be charged.
Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.
We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.
The number masking feature has been a very worthy addition to making our customer experience even better.
We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.
Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.
Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.
An excellent, user friendly and cost effective platform. Automations make it very easy for the caller and receiver to interact efficiently. We are truly glad to have moved to Exotel.
Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.
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