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Missed call services

Sometimes, you don’t even need to talk. A missed call is a simple way to communicate with your customers at no cost.

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How does a missed call solution work for communication?

The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

Advantages of missed call services

Cost

The customer incurs absolutely no cost. Missed call services increase engagement.

Customization

A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.,

Analysis

The actions are all trackable and can be easily analysed.

How a missed call service works?

  1. Customer sees your ad/promotion

  2. Call lands and disconnects

  3. Leads are generated to spreadsheets

  4. Automated callback or SMS

How you can use missed call service for your business?

Registration/Lead generation

This works brilliantly, especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.

Drive downloads

Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.

Collect feedback

It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

Easy updates

Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.

COD confirmation

In the case of cash-on-delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.

Engagement/Votes

Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.

Support for NGOs

Missed call is an easy way for NGOs to garner support for their cause.

Registration/Lead generation

This works brilliantly, especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.

Drive downloads

Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.

Collect feedback

It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

Easy updates

Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.

COD confirmation

In the case of cash-on-delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.

Engagement/Votes

Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.

The Exotel Advantage

  • Highly secure

    ISO 27001:2013 certified information security management system

  • Superior reliability

    Best in class uptimes of 99.94% including operator uptimes.

  • Scale at ease

    Grow at will, expand without worrying about infrastructure.

  • Superior quality

    Best success rates, voice quality and reduced latency.

  • Patented solutions

    Gain competitive advantage from patented products.

  • Best support

    24×7 customer support via phone, email and Twitter.

Customer experiences that speak volumes

The best things about Exotel are – Click to Call for KYC, IVR campaign, App Bazaar, and Lite dashboard, which specifically showcases call flow monitoring, agent performance monitoring, and reporting, easy to set up, and to top it, the support from the account manager.

Manan Manocha

Manan Manocha

Head of Customer Service

Brand

Exotel’s Enterprise Contact Center and Cloud Telephony platform have enabled us to manage high volumes of user inquiries effectively, ensuring quick response times. With faster response times and 20% improved customer coverage, we have successfully streamlined communication across departments and regions. Exotel's solutions have been a key asset in supporting Shaadi.com's goal of delivering an exceptional matchmaking experience and was a one-stop solution to all our business needs!

Nilesh Borgharkar

Nilesh Borgharkar

Sr VP Customer Support and Service

Shaadi.com

Brand

With Exotel's robust infrastructure, we've been able to offer our premium users enhanced caller identification and spam detection services at scale. The seamless integration across platforms and reliable performance have significantly improved our users' experience, giving them more control over their communication.

Raphael Mimoun

Raphael Mimoun

General Manager & Director Of Product

Brand

Our core objective is connecting relevant job seekers with employers. Exotel’s lead assist product has greatly benefited us, as we could scale to millions of phone interviews quickly and efficiently while preserving privacy

Abhishek Dhasmana

Abhishek Dhasmana

Senior Product Director

Brand

Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Rajkishan

Rajkishan

Senior Manager - Operations and Strategy

Brand

Using Exotel’s contact centre solution was critical for our business continuity at a time when enterprise operations switched overnight. They helped us early during the journey to handle and track a surge in call volume by configuring the server backend. In fact, their support executives went above and beyond to make this happen. Today, we have augmented our data-driven approach using Exotel to share and manage inputs for agents to reach desired outcomes. It allows us to identify areas of improvement and strengths.

Srinivasan Iyengar

Srinivasan Iyengar

Chief Operating Officer

Brand

The best things about Exotel are – Click to Call for KYC, IVR campaign, App Bazaar, and Lite dashboard, which specifically showcases call flow monitoring, agent performance monitoring, and reporting, easy to set up, and to top it, the support from the account manager.

Manan Manocha

Manan Manocha

Head of Customer Service

Brand

Exotel’s Enterprise Contact Center and Cloud Telephony platform have enabled us to manage high volumes of user inquiries effectively, ensuring quick response times. With faster response times and 20% improved customer coverage, we have successfully streamlined communication across departments and regions. Exotel's solutions have been a key asset in supporting Shaadi.com's goal of delivering an exceptional matchmaking experience and was a one-stop solution to all our business needs!

Nilesh Borgharkar

Nilesh Borgharkar

Sr VP Customer Support and Service

Shaadi.com

Brand

Frequently asked questions

What are missed call services?

Missed call service is a simple way for a customer to contact you without spending a single paise. They can express their interest by simply giving you a missed call. You will have a log of their phone number, which you can use to contact them back, either via an SMS, IVR call or a telephone conversation.

Typically, businesses use this in promotional campaigns, opt-in or opt-out services, community support initiatives etc.

How do the missed call services work?

The customer makes a call to your virtual number, as seen on your ad 

The call gets disconnected as soon as it lands on your virtual number, which ensures they’re never charged for it

The caller’s contact information is saved to your database 

You can also set up an automated callback or SMS to acknowledge the missed call, thank them for their interest, confirm a callback etc. 

Why do I need missed call services for my company?

It is the easiest, simplest, cheapest and most convenient way for a customer to contact you. In India, people have long been used to giving someone a missed call as a way to elicit a callback. With a missed call service, you remove all obstacles the customer might have in contacting you. 

You also build an opt-in database of customers and prospects you can contact later if needed.

How can I use this service for my business?

So far, Exotel customers have used the missed call service in the following ways:

Lead generation: A prospect gives a missed call on the number provided on a newspaper or billboard to express their interest in your product/service

Subscription: An existing customer gives a missed call to subscribe to regular updates; this could be SMS alerts, email newsletters, upgrades etc.

Voting: A user can register their vote to a social/political campaign by giving a missed call

Customer feedback: Brands can collect customer feedback by inviting them to give a missed call. If the customer does not like the service, they can give you a missed call, so you can take action on their grievance

Customer support: Any customer who needs help with their product can give a missed call to request a callback from your agents

Coupon claiming: A customer can claim their discount coupon by giving a missed call. You can automatically respond to missed calls by sending an SMS with the coupon

How will my business benefit from this service?

The most significant benefit is in encouraging your customers to contact you for free. Whether they need to claim an offer, redeem a coupon or request a callback, missed call service will eliminate all barriers to reaching you. This will:

Increase engagement: More customers will contact you for a wide range of reasons. They will feel more comfortable seeking help.

Reduce costs: Unlike a traditional contact centre, you don’t need to have agents available at all times. Customers can give missed calls when they need to, and you can call them back during working hours.

Can I turn off my missed call service when the campaign is over?

Yes, you can. The virtual number will be deactivated, and the customer will not be charged.