Definition:
Customer interaction analytics involves analyzing data from various customer interactions to gain insights into behavior and satisfaction levels.
Key Elements:
Data Analysis Tools: Utilizes advanced analytics to process interaction data from calls, chats, and emails.
Sentiment Analysis: Identifies customer sentiment and feedback trends.
Performance Measurement: Tracks agent performance based on interaction quality.
Why Customer Interaction Analytics Matters:
This analysis enables businesses to make data-driven decisions to improve customer service and enhance overall customer experience.