How two-factor authentication is critical to your security

{Update: This post was edited in September 2018}   Not a day passes by without some news or the other about data breaches or security threats — be it Facebook or Apple or even the less popular businesses. How careful are you when it comes…

How to keep your customers engaged with intensive communication

Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is…

Top 5 Reasons Why You Should Consider An SMS Campaign Over An Email Campaign

One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are…

5 Ways Businesses Use Text Messaging

What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…

[Customer Success Story] SMS in local languages increased referral by 26%

In what language do you converse with your customers who call your call center? In what language are your marketing and sales calls? Is it predominantly in regional languages? If yes, why leave out your SMS communications in English? Using Exotel, you can send out…

New Feature: Track your SMS Campaigns
You know you can send SMS campaigns via Exotel, right? You don't? Well, Campaigns are where you upload a bunch of numbers and send out a promotional or transactional SMSs to each of them at one go. Ok, Now you know you can. Till now,...
New TRAI Guidelines to Regulate Bulk SMS

New Update on TRAI Guidelines for SMS operations TRAI has finally come up with new regulations to curb bulk SMS issues between operators. This guideline will bring regulation in the unorganised SMS market. The guidelines issued by TRAI applicable from June 1, 2013 are given below:…

Top ways to use SMS, Call & Voice API

What are the top ways any company or individual can utilize our API to help improve their productivity and business efficiency? We get, asked that often, so we came up with a small list of already existing real-use-cases which can give you even better ideas…

Partnership Announcement: Exotel & India Against Spam

At Exotel, as a company we realize that as vendors and service providers to businesses who are looking to reach out to their customers or potential customers over calls/Voice or SMS, we play a crucial role in stopping spam from plagarising the Indian consumer’s phone…

Survey, Market Research & Data collection tools for India – Online & Offline

Tools for Survey, both offline & online in India Before we dive-in, do read how surveys are mostly done by outsourced agencies (in this case in-house for Dilbert, and his HR team.) Please click on the image, enlarge it and read it. We recently came…

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