What is an SMS API, and what are its benefits?
The first SMS was sent on 3rd December 1992. In just thirty years, technology has become ubiquitous. Indian businesses are sending over a billion messages a day. Order updates, product promotions, OTP and authentication, security alerts, customer onboarding, reminders, etc., are just a few ways...
Promote customer trust via Verified SMS in partnership with Google
67% of consumers prefer texting with a business than email or phone call (Source: Zipwhip) Sam manages his own insurance company named Umbrella Insurance. A few days back, he noticed that a smaller player in the market was trying to impersonate them and send spam...
SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business
In 2021, Indian customers made over 44 billion digital payments, a 3x growth in just three years. (Source: Statistica) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is...
Why Choose SMS: 37 Stats To Show You The Impact of SMS Marketing On Your Business
SMS to customers: To send or not to send?  This is one of the most common problems for marketing, customer service and operations leaders. Their decisions are often clouded by doubt, myths and fears around SMS marketing, its effectiveness, spam, compliance etc.  This blog post...
An 11-Point Checklist You Need Before You Send an SMS
"SMS remains an effective yet underutilised mobile tactic among marketing leaders," says Charles Golvin, Senior Director Analyst at Gartner. Despite its massive reach and high open rates, 61% of mobile marketers don’t use SMS for marketing campaigns (Source: Gartner). 'Even those who do, fail to utilise...
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
A Simple Guide to SMS API Integration
Enterprises today send millions of SMSes of several types — promotional, transactional, reminders etc. — every single day. They need an easy, efficient and effective way to do this. Enter SMS API.  An SMS API is a simple and reliable way to instantly send messages to...
27 FREE SMS Templates for Businesses
As an enterprise sending hundreds of SMSes each month, writing them can be both time consuming and overwhelming. In this blog post, we bring help. Based on our experience working with some of the largest enterprises across industries, we’ve curated free SMS templates that work....
Bulk SMS API: How It Works & How to Get Started
SMS remains the most commonly used communication tool for businesses — be it for marketing, sending instant OTPs, automating regular reminders etc. — because they are reliable, easy-to-use and cost-effective. Gartner finds that SMS open rates and response rates are as high as 98% and...
How Exotel is Making it Easy for Businesses to Comply with DLT Regulations
The Telecom Regulatory Authority of India (TRAI) is constantly looking for ways to improve end-user experience. Their goal is to eliminate spam and fraudulent commercial communication and they keep introducing various regulations periodically to safeguard end users. However, their latest regulation passed in 2018 has...
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