From 24/7 customer support to 18/7 – Our journey so far

“Love thy customer” This is a company value that we take very seriously. We always have. Right from the time we were working out of a tiny home office with less than 15 people, customer happiness has been one of the most important parameters we…

Enhancing Customer Experience and Improving Sales with Cloud Telephony

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers…

Pune calling! Tring Tring… We answered!

The last one year has been a rather eventful one for us. We’ve revamped our product, expanded internationally, bagged our first set of clients in SEA (yay us!) and even got a new foosball table! (Yup, we’re still huge fans of foosball) Expanding our reach…

How Call Intelligence Can Be Used To Improve Customer Experience (and thereby, Sales)

The internet is a mammoth gateway for creating a buzz, increasing visibility and traction. Comments and conversations can happen over chat, Email or even social media. Digital marketing is steadily gaining ground as an important avenue for businesses both big and small. Today, every company…

Improve customer experience with marketing automation

An average buyer’s journey today has changed drastically from what it was a few years ago. Thanks to the internet and of course changing consumer expectations, a lead finishes almost 60% of his buying journey before getting in touch with your sales rep for the…

Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

4 Easy Ways To Truly Connect With Your Customer

Successful companies around the world have one significant differentiator – they know exactly what their customers want. According to a survey by marketing solutions provider Yesmail Interactive and market research firm Gleanster, most marketers only have basic transactional data or demographic information of their customers…

Why you pay what you pay for Exotel

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…

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