Maximize Revenue During The Holiday Season

Indian festive season is just around the corner and brands and businesses are gearing up to provide delightful customer experiences. As the festive season gathers pace, customers’ confidence of spending big is on the upswing as 56% consumers have expressed their readiness to spend on celebratory items. Source: Deloitte

While customers are prioritizing spending more on luxury goods, exotic travel and new vehicles, CXOs are focusing more on: 

• Strengthening payment gateway
• Implementing GenAI technologies 
• Handling seasonal surge while maintaining privacy

Market Growth During the Festive Season

Ecommerce companies and online sellers are expected to ship $12 billion worth of merchandise to consumers during the festive season, a hike of 23% compared to last year. Source: Economic Times.

How Exotel is Helping Businesses Manage the Peak Demand

Creating delightful conversations across platforms during the festive season is what today every business prioritizes. Exotel’s unique offering of providing unified customer experience that converges communication platforms, APIs, contact center software and conversational AI delivers faster ROI, managing peak seasonal demands and relevant & timely interactions. 

→ Infusing AI for  Speed, Efficiency and relevance for faster sales conversions:

Create more engaging and contextual sales campaigns by understanding the state, intent, and vibe of the customer. By harnessing conversations, customer feedback, and queries across all channels—voice, chat, and messages—you can create a unique buyer persona with context, ensuring more engaging and effective sales interactions.

 This helps in more concise, contextual, and engaging campaigns that can be deployed via  bots, agents and marketing systems for higher engagement and conversion rates.

→ Manage Peak customer interaction volumes without disruption 

Ensure higher connectivity during peak times and prevent dropped calls with call redundancy and reliability. Scale on demand to guarantee call connections.

→ AI-enabled Chatbot to Manage End-to-end Customer Journeys

AI enabled chatbot can help in various forms. From showcasing relevant catalogs to shop from to processing payments to providing offers, Exotel’s chatbot can automate various processes while helping customers to make the right buying decision, boosting revenue and scaling conversations.

In addition to this, Gen AI bots can handle customer service queries like a human and ensure that no query goes unanswered ensuring delightful customer experience across channels even in peak times significantly improving CSAT & NPS.   

Conclusion

To navigate the festive season successfully, brands must prioritize robust security measures, seamless integrations, and scalable systems. By focusing on key metrics like sales revenue, social media engagement, and customer satisfaction, businesses can measure the success of their festive campaigns and ensure a positive ROI from their technology investments. By leveraging GenAI, brands can offer personalized experiences, predictive analytics for pattern recognition capabilities, and automated customer service, effectively managing the surge in customer inquiries during the festive season.