This report from IDC, the premier global market intelligence firm, sponsored by Exotel, titled ‘A Cloud-Centric Connectivity Strategy is a Key Business Priority’ talks about organizations embracing cloud-enabled communication and collaboration tools that enable seamless and widespread connectivity to ensure that their customers, employees, and partners can exchange data and conduct business more efficiently, increasing productivity and agility and enhancing customer experiences.

1. IDC's global predictions for the Future of Connectedness
2. What is a ‘True Cloud’ communications approach to customer engagement
3. Why businesses should consider a Unified Engagement Stack for customer communication