Elevate your brand with engaging RCS experiences—drive marketing, commerce, and support with rich media, verified credentials, impactful branding, and seamless conversations, all while tracking performance through real-time analytics and read receipts.

Stats about RCS

1.5 Billion+

Users as of 2024

7x-10x

Better CTR when 
compared to SMS

45 seconds

is the average user engagement 
time on an RCS message.

75%

Engagement Rate

20-30%

higher conversion rates 

Industry Use cases

Banking

Deliver Personalized Loan Offers That Convert

Use RCS to deliver tailored loan or credit card offers with interactive repayment simulations. Customers can explore options, calculate EMIs, and apply instantly.

  • Rich media EMI calculators
  • Carousels for multiple loan types
  • Call-to-action (CTA) buttons for instant applications
Travel & Hospitality

Enhance Travel Experiences with Interactive Booking Updates

Send booking confirmations and enable customers to view trip details, integrate with calendars, and modify bookings seamlessly—all through RCS.

  • Calendar integration.
  • Interactive maps.
  • Rich media for tickets and itineraries.
  • One-tap modification buttons
Healthcare

Timely Medication Alerts for Better 
Patient Adherence

Ensure patients never miss a dose with automated medication reminders. Provide refill links and dosage instructions for a seamless healthcare experience.

  • Scheduled alerts.
  • Refill buttons linking to pharmacies.
  • Multimedia dosage instructions.
  • Delivery tracking.
Automotive

Simplify Vehicle Maintenance with 
Smart Notifications

Notify customers of upcoming vehicle service requirements. Let them schedule an appointment instantly via RCS messages

  • Service schedule notifications
  • Interactive CTAs for booking
  • Multimedia service recommendations
Real Estate

Close Deals Faster with Multimedia 
Property Listings

Share high-quality multimedia property details directly to prospects. Include inquiry options and instant callbacks, speeding up the sales cycle.

  • High-resolution image and video sharing
  • Interactive property carousels
  • Instant inquiry buttons
Education and Edtech

Boost Class Attendance with 
Real-Time Reminders

Notify students of upcoming classes with engaging messages. Include quick join links to virtual classrooms, ensuring maximum participation and zero friction.

  • One-tap join links for live classes
  • Multimedia content sharing
  • Scheduling reminders

Boost your RCS campaigns with Exotel

Best in
class API

Seamlessly integrate with our robust, developer-friendly RCS API for unmatched performance.

Ease of setting
campaigns

Launch interactive RCS campaigns effortlessly with our intuitive platform.

On time 

delivery

Efficiently handle high volumes of traffic with support.

Analytics 

Dashboard

Gain actionable insights with a powerful dashboard designed for smarter decisions.

FAQs

Dive into our FAQ section for more information

Unlike SMS, which is limited to 160-character text messages, RCS supports multimedia content such as images, videos, carousels, and suggested actions. These features deliver a more interactive user experience, which is only comparable to WhatsApp's rich media capabilities

RCS can have a fallback to SMS or WhatsApp. When an RCS message cannot be delivered to due device compatibility issues, you can choose to fallback to SMS or WhatsApp. This ensures businesses can still communicate with their customers even if RCS is not supported on their devices or networks. Connect with us today to know more!

RCS is an open messaging protocol integrated directly into native messaging apps, offering seamless communication on Android and iOS devices, while WhatsApp is a closed platform that requires the app to be installed. RCS supports multimedia, branding, and analytics.

RCS effectively combines the reliability of SMS with the richness of WhatsApp, making it a powerful tool for businesses looking to enhance engagement without compromising reach or budget.

RCS is primarily available on Android devices but has recently expanded to iPhones (starting with iOS 18). However, RCS's full feature set is still predominantly available on Android due to its integration into the native messaging app

You can access RCS through the default messaging app on supported Android devices. Simply ensure your carrier supports RCS and that your messaging app is updated. On iPhones, RCS can be accessed if the device supports iOS 18 or later

RCS is supported by most recent Android devices, including those from Samsung, Google, OnePlus, and Xiaomi. It is also now available on iPhones with iOS 18 or later, although full feature availability depends on the carrier

You can check if your handset supports RCS by opening the messaging app and verifying if features like read receipts, typing indicators, and rich media options are available. Additionally, your carrier must support RCS.

Yes, adopting RBM (Rich Business Messaging) offers added benefits over OTT apps. RBM supports enhanced brand visibility with verified sender IDs, direct interaction via native messaging apps, and higher engagement due to its multimedia features, providing better customer trust and analytics

Yes, existing live agent systems can integrate with RCS. Many platforms that support RCS allow seamless integration with CRM tools and live chat systems to enhance customer support via messaging

RCS messaging is more secure than SMS, offering features like end-to-end encryption (for some carriers) and sender verification. However, it does not offer the same level of security as WhatsApp's full end-to-end encryption. Brands should ensure they are following best practices for data protection and user privacy

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