Automated Calls: Why Businesses Prefer Call Automation

Automated Phone Calls

Reach customers, when it matters. Trigger automated alerts, reminders, and more with Exotel’s automated calling system.



What are automated calls?

An automated phone call essentially relays a pre-recorded voice message to the customer. Record the message, set up the call, and send it to any number of people you want, at any time.

Automated calls are very versatile, and can be used for many things like call blasts, reminders, follow-ups, event based calls, and feedback. Another interesting adoption of call automation is by political parties to garner support.

Top benefits of using automated calls


Wider Reach

Reach a large number of people simultaneously within a matter of few minutes and clicks.


Increased Response Rate

It is an established fact that calls have the better response rates than SMS.


Better Efficiency

Automatic phone calls can be scheduled at a date and time you prefer.



Increased Productivity

Do more with less. With the help of auto calls, manpower can be reduced significantly, and the personnel can focus on other important activities.

Types of call automation


Outbound calls

Automated outbound calls contain a pre-recorded message which plays once the customers pick the call. All the calls can be triggered after a certain customer action or at the same time for multiple users.


Inbound calls

These calls trigger an action. Customers can call a certain number to trigger an action – unsubscribe, cancel a booking, balance enquiring and more.

How businesses use automated voice calls

Take a glimpse of how Exotel’s automated calls help businesses on a day to day basis.

Try Automated Calls Free for 15 days

Sign up and get $15 free call and SMS credits

Features of automated phone calls


No setup costs

There is no special equipment needed to use automated calls, and there are no associated setup costs.


Call recording

Make informed decisions with the help of call recordings.


Call scheduling

Schedule automated calls much ahead of time, at any optimal date and time of the day.


Detailed reporting

Get detailed real-time analytics of all the calls made from your dashboard.


Unlimited channels

Have multiple parallel calls using the same the number. All the calls will be there on your dashboard irrespective of whether you answered them or not.

CRM integration

Integrate our APIs seamlessly with all the leading CRMs in the market.

How have businesses used automated calls?



Schedule automated calls reminding customers about payments, appointments, bookings and more.


Transactional alerts

Use automated calls to keep the customer informed in case of large online or cash transactions. This helps in detecting any fraudulent transactions.


Alert customers about important notifications by implementing automated calls in your customer workflow.



Value the opinions of your customers by collecting customer feedback using IVR automated calls. Easily map this data onto your CRM using API Integrations.



Gather important data for marketing or product by using personalized automated calls. They are by far the most cost-effective way of collecting such data.


Increase your sales by sending offers and deals to your customers using automated calls.


Trigger events

You can use automated calls to trigger an action like cancellation, balance enquiry and more.

Here’s how our customers use call automation for their business

Automated calls helped save on manual work and reduced delivery delays

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Ixigo uses Automated Calls to reduce their support tickets from 80% to 25%

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Exotel helps Sarathi Education trigger about 2000 calls in a day.

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Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


Try Automated Calls Free for 15 days

Sign up and get $15 free call and SMS credits


What are automated phone calls?

Automated phone calls broadcast a message to a large group of people, without having to dial each number individually, and can be scheduled as per your wish.

How to make an automated phone call?

To start an automated phone call, record your message, schedule the date and time, select the target group from your contacts you want the message to reach- and that's it!


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How much do automated phone calls cost?

Automated phone calls are charged based on your volumes and usage. To get detailed commercials, please contact our sales team. 


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Are automated phone calls illegal in India?

No, they are not. There are no legal statutes against automated telephone calls.

What is the cost involved in setting up an automated calling system in India?

The cost of our automated calling system is based on your estimated monthly usage. To get effective prices and volume-based discounts, contact our sales team.


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What infrastructure do I need?

Automated calls are purely web-based. Therefore, all you really need is just a computer with a IP connection, and a tech person to do the integration.


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How many numbers can I call at once?

Exotel offers unlimited channels, which means that there is no limit on the number of parallel calls you can make.

Which industries in India use automated calling?

Some of the industries that use automated calls are E-commerce, Hyperlocal, Healthcare, BFSI, NGOs, Retail, Real Estate, etc. Even political parties use automated calls to garner support from the public.

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How do automated phone calls improve customer service?a

Automated calls can help businesses ensure that critical information is conveyed automatically to all customers.


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How to choose the best automatic calling software for businesses in India?

It’s important to choose the right automated calling system for your business. Here are things you should consider while choosing a system:

1) Ease of use: How easy is it to set up an automated call campaign? Do you need the help of a technical expert to do it or can you do so yourself?

2) Latency: What does your service provider’s bandwidth look like? How many calls can they make in, say 1 minute?

3) Reliability: Is the platform reliable? Can your service provider show you their usual success rates wrt automated campaigns?

4) Real-time tracking & analytics: Can you track the delivery of a campaign in real-time? Can you also analyse & track engagement?

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter

E-book: Cloud Telephony in a Nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk in detail about the various options businesses are faced when they consider using cloud telephony for their business. And we decode each one of those and help you make a decision that is right for your business. Besides that, we talk about how automated calls forms an integral part of any cloud telephony suite.

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.