Shiprocket is India's largest eCommerce enablement platform covering 24,000+ serviceable pin codes within India, covering 19000+ unique locations, and offering a comprehensive suite of services for independent merchants. From marketing automation and payment gateways to warehouse management and international expansion, Shiprocket addresses every eCommerce need, ensuring a seamless experience for MSMEs of Bharat.
Shiprocket saw the need to strengthen its customer communication for smoother deliveries. Initially, their SMS delivery rate was 90%, which they knew could be better for faster updates.
They also focused on improving call response times to provide real-time updates and easily reschedule deliveries. By addressing these challenges, Shiprocket aimed to boost customer satisfaction and create a more reliable delivery experience.
For the past 7-8 years, Shiprocket has relied on Exotel's SMS and IVR call services to keep customer communications smooth. Two years ago, they further enhanced their system by integrating WhatsApp for real-time order updates and rescheduling deliveries. This integration was both quick and reliable, significantly improving communication efficiency and customer satisfaction.
Exotel's robust technology has enabled Shiprocket to provide seamless, automated updates and responsive customer service.