Redcliffe Labs is India's fastest-growing omnichannel diagnostic network, providing comprehensive healthcare services across 220+ cities through a robust network of 80+ advanced labs and 2000+ collection centers. With a mission to make diagnostics accessible and affordable, Redcliffe Labs is transforming the healthcare landscape for millions of people.
Recognizing the need for a more reliable and streamlined communication solution, Redcliffe Labs sought to improve patient interactions by integrating a more responsive system.
As Redcliffe Labs expanded its footprint across India, they encountered several significant challenges:
Exotel provided a transformative solution by enabling WhatsApp Calling through a VoIP setup, facilitating Redcliffe Labs' transition from PSTN to IP-based communication. This integration allowed customers to directly connect with the support and service team via WhatsApp, significantly streamlining the communication process.
Key Solution Highlights
The ease of connecting with support via WhatsApp has greatly improved patient satisfaction.
Patients have responded positively to the enhanced connectivity and service, leading to a notable increase in NPS.
By transitioning to WhatsApp's IP-based solution, Redcliffe Labs is able to provide more dependable, high-quality support.
At Redcliffe Labs, our commitment to providing accessible and high-quality diagnostics drives everything we do. Integrating Exotel’s WhatsApp Calling solution was a strategic move that allowed us to enhance our patient support system. The seamless transition to an IP-based system has empowered our patients to connect with us more easily, leading to a 22% boost in customer satisfaction. This partnership with Exotel has enabled us to deliver on our purpose of giving India its Right to Quality Diagnostics, and we look forward to continuing this journey of innovation and excellence.