AI & Solutions

The Benefits of Using an WhatsApp Chatbot

benefits of using ai chatbot for business
  • May 28, 2024
  • 3 mins read

In an era where instant communication reigns supreme, businesses are employing AI chatbots to revolutionize customer interactions. One platform that stands out in this digital evolution is WhatsApp. This blog explores the myriad advantages of WhatsApp chatbot for business, from 24/7 availability to personalized customer engagement. Discover how this innovative approach can propel your business forward, providing seamless communication, enhancing efficiency, and fostering lasting customer satisfaction.

Unlocking Success with WhatsApp Chatbot for Business

WhatsApp chatbots help businesses stimulate human-like conversation on the widely used WhatsApp platform. These virtual assistants offer the following advantages, which can positively impact customer satisfaction:

whatsap chatbot for business

» 24/7 Availability

WhatsApp business chatbot can operate 24/7, providing customers with round-the-clock assistance at the time they need it. The 24/7 availability is particularly valuable for businesses with a global customer base in different time zones.

» Instant Response

It is well-known that customers don’t like to wait, especially when facing issues with their product/service. AI chatbots on WhatsApp come to the rescue in such situations by responding instantly to customer inquiries. Shorter waiting times can significantly improve the customer experience, as users appreciate quick and efficient support.

» Language Support

Global businesses deal with a diverse set of customers that speak different languages. Even in a country like India, there are multiple regional languages. AI chatbots on WhatsApp can be programmed to understand and respond in various languages, catering to a diverse customer base. Receiving support in their native language makes customers feel appreciated and more comfortable.

» Automation of Repetitive Tasks

Not all business tasks require human attention or critical thinking. There are some routine tasks like answering frequently asked questions, processing orders, and providing product information, in which no emotional intelligence is needed. Chatbots can handle such repetitive tasks, allowing human agents to concentrate on other strategic tasks.

» Cost-Efficiency

Automation of repetitive tasks not only increases the speed of business processes but also saves money. Implementing AI chatbots can be more cost-effective as it reduces the burden on the customer support team. Businesses can do away with the need to hire and train a large customer support team and rather integrate chatbots. The reduced staffing needs lead to cost savings.

» Scalability

Another advantage of AI chatbots on WhatsApp is their scalability. These virtual assistants can easily handle a large volume of simultaneous interactions, ensuring flexibility as a business grows. They can engage with multiple users at once without compromising on the quality of service.

» Personalization

Advanced data analytics capabilities characterize WhatsApp bots. Such powerful analytics help study customer behavior and preferences. Businesses can then tailor their interactions based on these insights, for instance, by offering personalized recommendations. This personal touch can improve the customer experience and loyalty. 

» Feedback Collection

Businesses can build genuine, long-lasting relationships with their customers only with two-way communication. This means that customers’ opinions must be valued, and they must be given the opportunity to voice their feedback. Chatbots can be used to perform surveys and collect customer feedback, helping businesses understand areas for improvement and measure customer satisfaction levels.

» Lead Generation

Lastly, the WhatsApp chatbot for business can also play a role in lead generation. It can assist in qualifying leads by gathering relevant information from users. This can aid in identifying potential customers and directing them to appropriate sales channels.

Exotel’s WhatsApp Chatbot- The Ultimate Choice for Your Business

The above advantages of WhatsApp chatbot for business hold value for all teams within an organization- from marketing and sales to customer support. Exotel is a leading connected conversation platform that further amplifies these benefits. Our full-stack WhatsApp platform, consisting of chatbots, can help achieve the following results:

  • 40% increase in CSAT
  • 99.95% uptime
  • 3x faster resolution of customer queries
  • 33% reduction in agent handling time
  • 70% of customers self-serve
  • 5x lower acquisition cost

Moreover, our APIs are fairly easy to integrate, reducing the impact on the continuity of business operations. If businesses face difficulties in implementing the solutions, our team offers 24*7 customer support to assist all clients. Contact us to learn how our low-code chatbot builder powered by NLP (Natural Language Processing) can help you engage customers #LikeAFriend. 

Shambhavi Sinha

Shambhavi Sinha is an SEO expert at Exotel with a passion for writing about technology. With a keen interest in the latest trends in contact centers and artificial intelligence, Shambhavi aims to empower users by sharing insightful and up-to-date knowledge. Her expertise in SEO and her dedication to educating her audience make her a valuable resource for anyone looking to stay informed about the evolving landscape of tech in customer service and beyond.

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