Forget passion. Here are 3 shortcuts to being an effective content writer

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care…

Anaggh Desai Interview : How Technology solutions must work in Indian Retail sector

Chat with the Experts, a new series on the Exotel blog in which we speak to industry experts across various domains and try to understand consumer pain points and how technology is or isn’t solving them. As a part of this series, we spoke to…

Cold Calling 2.0 – qualifying leads for sales in India?

As more and more businesses like Nowfloats, Zepo, GoDaddy, Bigrock bring businesses online, the power of inbound marketing is growing even in India. In the Silicon Valley there is an interesting concept of Cold Calling 2.0 growing driven by Aaron Ross with “Predictable Revenue” and…

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