E-commerce, with its high requirement to keep customers engaged, is one of the verticals that is best served by cloud telephony. With dwindling customer loyalty and increased customer acquisition costs, every brand needs to think of what sets them apart from the growing tribe of e-commerce companies. Most often, the answer is “personalised customer engagement.”
When you integrate your cloud telephony system to your CRM, your entire customer experience can be personalised.
When a customer orders on your website, you can keep them informed at every stage about the status of your orders using SMS.
You can use automated calls or automated bulk SMS to understand how your customers feel about the entire shopping experience. This feedback becomes your basis for process improvement.
When a customer calls your support number, your IVR can be devised to help the customer instead of taking them in circles.
Based on a customer’s actions on the website (abandoned cart, incomplete purchases, shopping trends), you will be able to send promotional SMS to your customers as well. This kind of personalized marketing promotions results in a better response rate.
All of the above leads to a better trust in the brand as well.
A fair number of operational problems in an e-commerce company can be overcome through the smart use of technology.
Companies like Zivame have seen a reduction in their losses up to 80% by using our automated COD verification solution.
Enable number masking and ensure that the phone number of the customer is protected from service partners or third party service providers. This plays a huge role in boosting the brand image.
Since there is no CAPEX involved, cloud telephony brings down the cost. With a pay-as-you-go model, your investment is only OPEX.
As your business grows, the system automatically scales with no involvement from your end.
There are no wires or equipment, thereby liberating from any possible infrastructure maintenance cost involved. Any other issues can be resolved in a jiffy, thus ensuring there are no roadblocks to a smooth experience.
When you integrate your CRM and your cloud telephony systems, your agents have a single interface they can get all your customer information from. This leads to higher efficiency and a better agent experience as well!
You receive daily comprehensive reports about the status of your calls and SMS, including details about your agents’ performance.
Get ₹ 500 worth free call & SMS credits