About Gartner's Emerging Market Quadrant for GenAI

Launched in June 2024, the Emerging Market Quadrant is Gartner's initiative to cut through the noise in one of the fastest-moving tech spaces today. This report highlights key trends, insights, and analysis on vendors driving real-world implementation. A must-read for navigating this fast-evolving space.

What This Means for Us

We are proud to be recognized under two key categories

  • GenAI Engineering and
  • Knowledge Management & Productivity Applications.

This validates our vision of transforming GenAI from experimental to essential — by embedding LLMs into enterprise-grade customer workflows that automate intelligently, adapt contextually, and act in real time.

Exotel's GenAI Vision Aligns with the Next Market Curve

AI-Human Harmony: Combining the strengths of both for empathetic, scalable, and personalized customer communication.

Unified Customer Journeys: A single platform powering voice, messaging, & contact center with GenAI, to eliminate silos & create context-aware experiences.

Bots That Evolve, Not Just React: GenAI bots harness Continuous Quality Analysis and iterative learning to refine context and personalization with every interaction.

About Gartner Report.

  • Gartner's Trusted Market Insight: Trusted by global enterprises, Gartner helps businesses assess emerging technologies and market leaders.

  • Comprehensive Industry Trends: Understand how GenAI is driving automation, innovation, and transformation.

  • Real World Implementations: Discover how businesses are scaling GenAI pilots to impactful, enterprise-scale deployments.

  • Informed, Timely Decisions: Get insights on market shifts, risks, and opportunities to make smarter decisions in a dynamic GenAI space.

See How Exotel is Shaping the Next Generation Enterprise Communication





    Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    Source: Gartner Emerging Market Quadrant, as of March 2025.

    GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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