About This Report

The Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025 benchmarks leading CX platforms on innovation and growth, evaluating who is best positioned to deliver results today and shape the future of CX.

The report highlights a major market shift:

  • From isolated automation to end-to-end journey orchestration

  • From AI features to measurable CX and business outcomes

  • From fragmented tools to unified, full-stack CX platforms

  • From one-size-fits-all solutions to APAC-ready architectures built for scale, compliance, and regional diversity

The result? A clear view of where the APAC CX market is heading, and why Exotel stands out as a Leader.

What the Frost Radar™ Reveals About the New CX Operating Model

  • CX Has Moved Beyond Automation

  • The AI Gap Is Now a Leadership Gap

  • CX Stacks Are Being Consolidated

  • APAC Complexity Can’t Be Ignored

What Sets Exotel Apart in a Crowded APAC Market

Frost positions Exotel as a Leader because it aligns with every one of these shifts:

  • True full-stack CX: One of the few platforms in APAC built on its own telephony network, combining AI-driven CPaaS and CCaaS.

  • Persistent Customer Context: Voice, messaging, web, bots, and agents share real-time intent, sentiment, and history.

  • AI inside the journey: Agent Assist, chatbots, voice bots, CQA, and a conversational context layer power personalization and performance.

  • Flexible by design: Flexible deployments across cloud, on-prem, and hybrid environments

This is CX built for real-world complexity, not ideal scenarios.

Exotel’s recognition on the Frost Radar™ reflects its differentiated approach to customer engagement—delivering unified conversational experiences across all touchpoints and enabling businesses to design exceptional customer journeys.

By solving real-world business challenges and driving measurable outcomes, Exotel empowers enterprises in Asia-Pacific to modernize customer engagement and accelerate their digital transformation journey. The company’s focus on AI-driven automation, real-time insights, and hyper-personalization resonates strongly with enterprises seeking to elevate customer experience and maximize their return on investments.

— Sherrel Roche, Associate Director, Frost & Sullivan

Buying Advice from the Frost Radar™

Frost’s guidance to enterprise leaders is clear:

  • Demand measurable ROI from AI, not feature showcases

  • Prioritize security and data sovereignty, especially in regulated industries

  • Choose human-centric automation that enhances empathy and agent effectiveness

  • Value vertical expertise, with industry-ready workflows and domain depth

Is your enterprise ready for the shift from fragmented CX to AI-powered journey orchestration?

Get the Full Frost Radar™ Report. Unlock the complete analysis, rankings, and insights.





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