The Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2025 benchmarks leading CX platforms on innovation and growth, evaluating who is best positioned to deliver results today and shape the future of CX.
The report highlights a major market shift:
From isolated automation to end-to-end journey orchestration
From AI features to measurable CX and business outcomes
From fragmented tools to unified, full-stack CX platforms
From one-size-fits-all solutions to APAC-ready architectures built for scale, compliance, and regional diversity
The result? A clear view of where the APAC CX market is heading, and why Exotel stands out as a Leader.
CX Has Moved Beyond Automation
The AI Gap Is Now a Leadership Gap
CX Stacks Are Being Consolidated
APAC Complexity Can’t Be Ignored
Frost positions Exotel as a Leader because it aligns with every one of these shifts:
True full-stack CX: One of the few platforms in APAC built on its own telephony network, combining AI-driven CPaaS and CCaaS.
Persistent Customer Context: Voice, messaging, web, bots, and agents share real-time intent, sentiment, and history.
AI inside the journey: Agent Assist, chatbots, voice bots, CQA, and a conversational context layer power personalization and performance.
Flexible by design: Flexible deployments across cloud, on-prem, and hybrid environments

Exotel’s recognition on the Frost Radar™ reflects its differentiated approach to customer engagement—delivering unified conversational experiences across all touchpoints and enabling businesses to design exceptional customer journeys.
By solving real-world business challenges and driving measurable outcomes, Exotel empowers enterprises in Asia-Pacific to modernize customer engagement and accelerate their digital transformation journey. The company’s focus on AI-driven automation, real-time insights, and hyper-personalization resonates strongly with enterprises seeking to elevate customer experience and maximize their return on investments.
— Sherrel Roche, Associate Director, Frost & SullivanFrost’s guidance to enterprise leaders is clear:
Demand measurable ROI from AI, not feature showcases
Prioritize security and data sovereignty, especially in regulated industries
Choose human-centric automation that enhances empathy and agent effectiveness
Value vertical expertise, with industry-ready workflows and domain depth
Get the Full Frost Radar™ Report. Unlock the complete analysis, rankings, and insights.
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