Defining the New Goals of Marketing: Exotel’s CMO Survey 2023

CX Pulse 2023 is an exclusive CMO Survey Report with a cross-industry study of over 250 senior marketing executives around the globe. Leverage their insights to analyze how customer experience strategy will be the tipping point for driving growth.

Over 60% of marketers believe CX will be the new battleground this year. To not just survive but succeed in an economy undergoing a dramatic transformation, CMOs must invest in customer experience.

Learn how marketing leaders across industries are realigning their priorities to win more customers and bigger markets.

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    Here’s all that it covers

    ADAPTABILITY

    Primary strategies of marketers in 2023

    LOYALTY

    Importance of customer retention

    PERSONALISATION

    Key CX tools to focus in 2023

    COMPLEXITY

    Top 3 challenges faced by marketers around CX

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