Behind each well-executed call-campaign, each perfect webpage, each successfully delivered SMS, there are people working non-stop to make it happen. Just like a duck swimming, these accomplishments may look smooth on the surface but underneath it all, we’re paddling like there’s no tomorrow.

The glue that holds Exotel together

If we all paddle in different directions, we’ll get nowhere. So, we have to make sure we’re working towards the same goal. To ensure that each Gaul is marching towards glory, we have come up with five commandments – these help us prioritise what’s truly important and make sure that we’re all making decisions that take us one step closer to the company’s goals.

Exotel Values Built with people at its core

#LikeAFriend

We treat our customers like we’d treat a friend with honesty, care, and a deep sense of responsibility. At Exotel, being customer-focused isn’t a function, it’s a mindset. We stay close to their problems, move fast to solve them, and go the extra mile to build long-term trust not just transactions.

#StayTrue

We do the right thing, even when no one is watching. Integrity at Exotel means being honest with ourselves, with each other, and with our customers. We speak the truth, own our actions, and make decisions rooted in fairness and transparency, always upholding the trust people place in us.

#It’sATeamSport

We win together or not at all. Every success at Exotel is a team sport— built on cross-functional trust, shared goals, and seamless handshakes. We collaborate proactively, communicate openly, and work through disagreements with respect, knowing that execution speed and quality improve when we act as one team.

#OwnIt

We don’t wait for instructions we take initiative, follow through, and own outcomes end-to-end. At Exotel, ownership isn’t defined by role or hierarchy it’s about stepping up, delivering results, and holding ourselves accountable, especially when things don’t go as planned.

#PursuitOfExcellence

We don’t settle. We push boundaries, challenge the status quo, and constantly look for ways to improve our product, our processes, and ourselves. This hunger to do better not for perfection, but for impact is what keeps us ahead in a competitive world.

 

#BeTheChange

We embrace change as a constant and often, as a choice as the world around us is changing. At Exotel, we question what’s not working, experiment without fear, and speak up when it matters. Whether it's changing a process or shifting mindsets, we believe in creating the change we want to see.

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