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Unpacking Trends & Insights in AI and Customer Engagement

Analyst Insight: Exotel’s Evolution Signals the Future of CPaaS

For years, Communications Platform as a Service (CPaaS) has been synonymous with APIs that enable SMS, voice, and messaging at scale. But according to Omdia’s latest analyst insight—authored by Adam Holtby, Principal Analyst for Workplace Transformation—the CPaaS category is entering its most significant era of transformation yet. The market is shifting from disconnected communication channels […]

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