Lead Assist – Lead Management System

Use case

Patented lead management for marketplaces – Lead Assist

The most cost-effective way for marketplaces to connect vendors and buyers





How can effective lead management help your marketplace?

For a marketplace, it is important to connect buyers and sellers for a conversation. The easiest way to facilitate this conversation is over a phone call. But the challenge is that the conversation can’t happen off the platform and the connection needs to be accounted for. This directly affects monetisation and here’s where cloud telephony helps.

How it works


A transaction begins between the vendor and the customer

When a customer places an order for goods or services, your server communicates with Exotel to connect the buyer and the seller.


An Exophone is auto allocated for the transaction

Using our allocation API, a virtual number (VN) is allocated automatically from a pool of VNs for a particular transaction


Exotel connects the vendor and customer

The customer and the vendor can communicate over the allocated virtual number during the transaction period without revealing their personal numbers


Virtual number added back to the pool of VNs

After a transaction ends, virtual number is de-allocated from both the parties and ready to be used again for another transaction


Advantages of effective lead management


Track and Analyse

Track connections made between buyers and sellers. Analyse patterns and collect insights using call analytics


Efficient Number Management

With Exotel’s smart number management system, work with a limited pool of numbers and save cost


Customer safety

Connect buyers and sellers without revealing either party’s phone numbers to ensure privacy



With proof of connections and conversation, monetisation becomes simpler


Improved customer experience

When the customer’s primary number is busy, Exotel helps you automatically retry an alternate number


Direct integration

Integrate customer conversation history, call recordings, etc. directly into your CRM

Save cost with effective lead management

Virtual numbers are a scarce commodity. But they are still the easiest way to connect vendors and buyers when you want to be in control of conversations and track them. LeadAssist is a path-breaking product that allows you to work with a limited number of virtual numbers or Exophones and still be in control. And naturally, this brings your cost down as well!

Who can use it?

Any marketplace that wants to connect buyers and sellers.


Exotel helps Quikr connect buyers and sellers with increased efficiency

Quikr monetizes its services product based on the analysis of Exotel’s call data

Read More

The Exotel Advantage

Superior Quality

Best success rates, voice quality and reduced latency

Scale at Ease

Grow at will, expand without worrying about infrastructure

Superior Reliability

Best in class uptimes of 99.94% including operator uptimes

Best Support

24×7 customer support via phone, email and Twitter

Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs

Extensive Reporting

Easy to understand, detailed reports sent every day

Try Exotel free for 15 days

Get $ 15 worth free call & SMS credits

Asia Pacific’s most innovative companies use Exotel

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Sudhanshu Raheja

In terms of delivery rates, we have been able to push it up from about 84% to 92%

Head of Mobile, GOJEK

Shirish Subramanian

Great product, great team, and we’d love to see you scale crazy heights.

Head - Sourcing & Operations, Fabelio


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy


Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.