Measure the marketing ROI for your channels effectively using our call tracking software. Discover which marketing channels are working for you. So stop guessing and start tracking now!

What is Call Tracking software?

Call Tracking software allows you to identify the source of each call by making use of virtual numbers. You can also split test different channels/sources to know which channel is performing better for your business. Overall it completely removes the need for manual call tracking. No need to ask customers the channel they found your business using.

Demystifying the myth

Measuring offline marketing channels and call tracking is generally looked upon as something very challenging, even impossible. This is the reason why marketers are considering online channels over offline channels. With a good Call Tracking software in place, you can easily solve this problem. By using different virtual numbers for your listings and offline advertisements, you can easily track the performance of each channel.

Make the most of your marketing efforts

Easily calculate the ROI of online channels like Adwords, Google Local Listings, and offline channels such as billboards, radio, and print ads. This will help you make the most of your marketing spend.

Advantages of Call Tracking software

Effective Tracking

Easily track metrics like call volumes, recordings, and conversions per campaign using our call tracking software.

A/B Testing

Find the best performing advertisement campaign by mapping the call sources with the conversions.

Don’t miss a single lead

Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead.

Advanced call analytics

Real-time information about the nature of the calls you receive, caller information, duration of calls, and a lot more.

Track and Improve Marketing ROI

Tracking key metrics, especially for your offline campaigns, can help you understand the performance of each campaign. This, in turn, will help you make better business decisions and overall improve your marketing campaigns.

How It Works


Use a unique number for every campaign

Include unique virtual numbers for each of your channels. Use it as a CTA in your ads.


Visitors call you

Calls land on your virtual numbers included in various channels online and offline.


Calls get routed

All the calls are routed to the right agents based on your call flows created in the dashboard.


Get real-time data

Analyze metrics from different channels based on the calls received to the unique virtual numbers.

Powering 7000+ Businesses in 60+ countries

The Exotel Advantage

Highly Secure

ISO 27001:2013 certified information security management system

Superior Quality

Best success rates, voice quality and reduced latency

Superior Reliability

Best in class uptimes of 99.94% including operator uptimes

Patented Solutions

Gain competitive advantage from patented products

Scale at Ease

Grow at will, expand without worrying about infrastructure

Best Support

24×7 customer support via phone, email and Twitter

Customer Experiences That Speak Volumes

Try Exotel’s Call Tracking software free for 7 days

Get ₹ 500 worth free call & SMS credits


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