Bulk SMS India

SMS Marketing Software

Send personalised bulk SMS marketing campaigns to users in over 190+ countries


What is bulk SMS marketing?


Bulk SMS marketing is a technique where text messages are used to spread a promotional message to a large number of people at once. Bulk SMS marketing campaigns can be sent to users to notify them of offers, notifications, emergency information, updates, reminders for better customer experience, and much more.

Why use Exotel’s Bulk SMS Marketing

Find out why you should use SMS for Business Communication in this video

Why an SMS marketing software is a boon to your marketing campaigns


Faster implementation

After the initial manual setup, campaigns can be sent in just 2-3 clicks.


Higher ROI

Bulk SMS marketing campaigns have low running cost & a high ROI when compared to other forms of marketing like advertisements, newspaper ads, etc.


Better productivity

The SMS marketing software helps in reaching out to a large audience in just a few clicks.


High engagement

SMS has an open rate of more than 95% which is huge when compared to the 11% open rate of Emails.



You can easily use virtual numbers to analyze the success of the SMS marketing campaigns.

Try SMS marketing software free for 7 days

Sign up and get 1000 free SMS credits

Ways in which businesses use SMS marketing software


Offers and deals

Segment customers and keep them informed about the latest offers that are most relevant to them.


Alerts and notifications

Use SMSes to send important alerts to customers. This is especially useful for customer engagement.



Remind customers about the next appointment, bookings, renewal, etc using automated SMS.

Who should use our SMS platform?

Take a glimpse of how Exotel’s business SMS platform helped Go-Jek increase their delivery rates to 92% !

Asia’s most innovative companies use Exotel

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Sudhanshu Raheja

In terms of delivery rates, we have been able to push it up from about 84% to 92%

Head of Mobile, GOJEK

Shirish Subramanian

Great product, great team, and we’d love to see you scale crazy heights.

Head - Sourcing & Operations, Fabelio


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy


Try SMS marketing software free for 7 days

Sign up and get 1000 free SMS credits

Here’s how our customers use bulk SMS for their business

How Nearbuy (Groupon) uses us for sending bulk SMSes

Read More

How Exotel helps Vedantu send SMSes about offers or promotions.

Read More

Amnesty uses Exotel to garner support for its campaigns

Read More

E-book: Finding a secure SMS provider

The cost of cybersecurity breaches is only growing, both capital and reputation wise. SMS channels are becoming more prone to customer data being leaked to fraudulent entities who resell the data to organisations like your competitors. Through our work offering and improving the security of our bulk SMS services with large Asian enterprises, we put together a helpful playbook around the parameters you should look for in an SMS vendor that you partner with.


Does Exotel provide global coverage?

Using Exotel, you can send SMS to more than 190 countries across the world without any delay. 

Does it work with all CRMs?

Yes, our APIs can be integrated with all popular CRMs softwares. We also have native integraions with few CRMs that you can check here.


What is the price of implementing SMS broadcasting?

The charges are completely based on your usage. For further queries, please reach out to our sales team. 


Contact Sales

What languages does Exotel's SMS broadcasting software support?

Exotel’s Unicode support allows you to send SMS in all major regional languages. Contact sales to know more.


Contact Sales

How many messages can I send per campaign?

There’s no limit on the number of messages you can send per campaign. However, if you’re sending promotional SMSes to your Indian customers, you can only send it between 9 am to 9 pm IST.  


Learn More

Can I send bulk SMSes?

Yes, you can use our platform to send bulk SMS campaigns. To send a campaign you just need to upload a list of contacts and schedule it on your dashboard.


Know More

Why Exotel?

Let’s see what makes Exotel the best bulk SMS service provider in India:


Internationally available

Send SMS to more than 190 countries across the world


Best delivery rates

Expect the best delivery rates and low latency


Real time reports

Improvise text message marketing campaigns with the help of real-time reports


Highly flexible

Our SMS API is highly flexible & lets you implement in any manner that works best for you.

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.