Reach more customers faster. Trigger automated alerts, reminders, and more with Exotel’s automated calling system.

What are automated calls?

An automated phone call essentially relays a pre-recorded voice message to the customer. Record the message, set up the call, and send it to any number of people you want, at any time.

Automated calls are very versatile, and can be used for many things like call blasts, reminders, follow-ups, event-based calls, and feedback. They allow you to optimise and reduce the number of support tickets. Learn how IXIGO uses Exotel’s Automated Calls to reduce their support tickets from 80% to 25%. Another interesting adoption of call automation is by political parties to garner support.

Top benefits of using automated calls

Wider Reach

Reach a large number of people simultaneously within a matter of few minutes and clicks.

Increased Response Rate

It is an established fact that calls have the better response rates than SMS.

Better Efficiency

Automatic phone calls can be scheduled at a date and time you prefer.

Increased Productivity

Do more with less. With the help of auto calls, manpower can be reduced significantly, and the personnel can focus on other important activities.

Types of call automation

Outbound calls

Automated outbound calls contain a pre-recorded message which plays once the customers pick the call. All the calls can be triggered after a certain customer action or at the same time for multiple users.

Inbound calls

These calls trigger an action. Customers can call a certain number to trigger an action – unsubscribe, cancel a booking, balance enquiring and more.

How businesses use automated voice calls

Take a glimpse of how Exotel’s automated calls help businesses on a day to day basis. Read our detailed guide on automated voice calls to know how you can use it effectively.

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Features of automated phone calls

No setup costs

There is no special equipment needed to use automated calls, and there are no associated setup costs.

Call recording

Make informed decisions with the help of call recordings.

Call scheduling

Schedule automated calls much ahead of time, at any optimal date and time of the day.

Detailed reporting

Get detailed real-time analytics of all the calls made from your dashboard.

Unlimited channels

Have multiple parallel calls using the same the number. All the calls will be there on your dashboard irrespective of whether you answered them or not.

CRM integration

Integrate our APIs seamlessly with all the leading CRMs in the market.

How have businesses used automated calls?


Schedule automated calls reminding customers about payments, appointments, bookings and more.

Transactional alerts

Use automated calls to keep the customer informed in case of large online or cash transactions. This helps in detecting any fraudulent transactions.


Alert customers about important notifications by implementing automated calls in your customer workflow.


Value the opinions of your customers by collecting customer feedback using IVR automated calls. Easily map this data onto your CRM using API Integrations.


Gather important data for marketing or product by using personalized automated calls. They are by far the most cost-effective way of collecting such data.


Increase your sales by sending offers and deals to your customers using automated calls.

Trigger events

You can use automated calls to trigger an action like cancellation, balance enquiry and more.

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