Send personalised bulk SMS marketing campaigns to users in over 190+ countries

What is bulk SMS marketing?

Bulk SMS marketing is a technique where text messages are used to spread a promotional message to a large number of people at once. Bulk SMS marketing campaigns can be sent to users to notify them of offers, notifications, emergency information, updates, reminders for better customer experience, and much more.

Why use Exotel’s Bulk SMS Marketing

Find out why you should use SMS for Business Communication in this video

Why an SMS marketing software is a boon to your marketing campaigns

Faster implementation

After the initial manual setup, campaigns can be sent in just 2-3 clicks.

Higher ROI

Bulk SMS marketing campaigns have low running cost & a high ROI when compared to other forms of marketing like advertisements, newspaper ads, etc.

Better productivity

The SMS marketing software helps in reaching out to a large audience in just a few clicks.

High engagement

SMS has an open rate of more than 95% which is huge when compared to the 11% open rate of Emails.


You can easily use virtual numbers to analyze the success of the SMS marketing campaigns.

Asia’s most innovative companies use Exotel

Why Exotel?
Let’s see what makes Exotel the best bulk SMS service provider in India:


Internationally available

Send SMS to more than 190 countries across the world


Best delivery rates

Expect the best delivery rates and low latency


Real time reports

Improvise text message marketing campaigns with the help of real-time reports


Highly flexible

Our SMS API is highly flexible & lets you implement in any manner that works best for you.

Ways in which businesses use SMS marketing software

Offers and deals

Segment customers and keep them informed about the latest offers that are most relevant to them.

Alerts and notifications

Use SMSes to send important alerts to customers. This is especially useful for customer engagement.


Remind customers about the next appointment, bookings, renewal, etc using automated SMS.

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Bulk SMS marketing is a strategy where businesses send large numbers of text messages to a group of recipients simultaneously to promote products, services, or share information. It's a cost-effective way to reach a wide audience quickly.

Bulk SMS software can be used by businesses, organizations, marketing agencies, and individuals who want to send mass text messages to a group of recipients for promotional purposes, notifications, or information dissemination.

Here are the benefits of bulk sms messaging 

  1. Cost-effective marketing.
  2. High open and response rates.
  3. Immediate message delivery.
  4. Targeted and personalized campaigns.
  5. Easy implementation and tracking.
  6. Compliance with regulations.
  7. Enhanced customer engagement.
  8. Improved brand awareness.

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