The most inexpensive & non-intrusive
way to communicate with your customers
via SMS API.


sms api india

What is SMS API?

SMS API is one of the most efficient modes of communication and to send SMS. It is an easy, non-intrusive and inexpensive way for your business to communicate. Be it for marketing, OTP verification or even feedback generation, your business can now leverage the power of SMS.

Create SMS experiences with Exotel

With Exotel you can create your own SMS App and communicate with your clients directly, 24×7. SMS API gives you that convenience.

Why Exotel

Our REST APIs are designed to give your existing app and website Voice in a matter of minutes. Build high-quality communications apps in the cloud. Scale without limits. Using our REST APIs you can:


Automated process

Automation is one of the biggest advantages of using SMS API. Send relevant SMSes to engage with your customers.


Single control center

Create a single control center to send and receive all your SMS.


Quick & efficient

Send SMS for different campaigns to thousands of users with a few clicks, in a jiffy.

Highly flexible

SMS API is highly flexible and you can implement it in a manner that works best for your business.


Real-time reporting

Delivery and engagement status reports can be viewed in real-time to make effective business decisions.

Who should use our SMS platform?

Take a glimpse of how Exotel’s SMS platform helped Go-Jek increase their SMS delivery rates to 92% !

Here is how Nearbuy uses our SMS API for their business


How Nearbuy (Groupon) uses our Business SMS service through our SMS API

Nearbuy’s entire business revolves around their interactions with customers and dealers. Therefore, getting in touch with their clients and traders within a specific time frame is the key to running their business operations efficiently. This led to Nearbuy getting in touch with us for business sms solutions via our SMS API.

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Try Exotel Free for 15 days!

Get $15 worth free call & SMS credits

Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs

Kumar Vinod

We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.

Senior Manager - Operations, redBus


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


E-book: Cloud Telephony in a Nutshell

If you’re unclear about how cloud telephony & APIs (like SMS API) can help your business, start here. In this ebook, we talk in detail about the various options businesses are faced when they consider using cloud telephony for their business. And we decode each one of those and help you make a decision that is right for your business.

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter


What is the price of implementing SMS API?

SMS API will be charge based on usage. To get detailed pricing, please contact our sales team.


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Why use an SMS API?

SMS APIs are used to allow web applications to send and receive text messages through logic written for standard web frameworks. In simple words, SMS API helps to send and receive messages from the web using SMS API gateways.


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What are the advantages of using an SMS API?

Following are the advantages:

1. It is a completely automated process.
2. It is quick and reliable.
3. SMS API is completely secure.
4. You can have a single control center for all your messages.
5. You can get real-time reports on the delivery rate.


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Does Exotel's SMS API work with all CRM's?

Yes, SMS API can be integrated with all the CRMs.


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How does SMS API work?

The SMS API is a HTTP based REST API which allows you to trigger SMSes using actions/buttons at your internal application. An SMS API is something like a code that allows communication between one platform to another. Think of it as a friendship between two people, a bond is created and then knowledge or information is shared.


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Find out how Exotel’s SMS API can work for you. Set up a call today!

We take away some of the biggest pain points of traditional systems like EPABX.