Customer Story
Bridging Calling and Data to Unlock Revenue Growth
Discover how Corefactors' RevOps platform, powered by Exotel's cloud telephony, helped customers achieve up to 8x YoY revenue growth.
Read Full StoryAfter Exotel
Before Exotel
The Partnership
Voices of Success
A transformative collaboration bridging smart CRM with cloud telephony
Our customers are seeing up to 8x year-over-year revenue growth because Corefactors turns every call into actionable data. Exotel's cloud telephony enabled us to solve one of the biggest RevOps gaps in the market - disconnected conversations and insights - at massive scale.
Vimal Murali
Co-founder & Head of Partnerships
Corefactors
About Corefactors
Corefactors is a RevOps platform that aligns sales, marketing, customer support, and success teams to reduce revenue leakage and improve business performance. It offers automation, AI-driven insights, omnichannel engagement, and built-in cloud telephony to help B2B organizations streamline revenue workflows and scale efficiently across industries.
20,000+
Users
400+
Customers
10+
Countries
Industry
B2B SaaS
Region
Global
Key Teams
Sales, SalesOps, Telecallers
The Journey
As Corefactors scaled across industries and geographies, customers needed a unified way to capture, analyze, and act on every sales conversation, without breaking existing workflows.
From challenges to solutions — how Exotel bridged calling and data for Corefactors
Challenges
Disconnected Systems
Calling and CRM data were completely disconnected
Limited Data Visibility
Productivity challenges due to lack of data insights
Manual Processes
Reliance on Excel and standalone dialers
No Click-to-Call
Inefficient calling workflows without integrated dialing
The Solution
Web-Based Calling
Exotel's integrated calling solution within the CRM
CRM + Calling Integration
Seamless bridge between calling and data workflows
Manual Dialer
Web-based manual dialer enabling 1M+ calls monthly
Process-Driven Workflows
Stronger data visibility and efficiency
Results That Drive Revenue
Measurable impact that transformed Corefactors' customer success
Key Results
8x Revenue Growth
Year-over-year revenue increase for Corefactors' customers
1M+ Calls Monthly
Scale of usage through web-based calling integration
Increased Productivity
Enhanced efficiency through process-driven workflows
Strategic Impact
Increased Service Value
Enhanced product offering through integrated telephony
Expanded TAM
Larger Total Addressable Market through partnership
Stronger Data Visibility
Process-driven workflows enabling better insights
Ready to Bridge Your Calling and Data Systems?
Join Corefactors and hundreds of other companies unlocking revenue growth with Exotel's integrated calling solutions.
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