Conversational Quality Analysis

The real time QC intelligence for every conversation

Exotel CQA analyzes 100% of conversations across voice and digital channels, turning every interaction into structured, actionable quality intelligence.

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25B+Interactions a year, trusted by the leading brands.

Configure fast. Improve continuously.

By analyzing every interaction against structured standards, CQA drives higher CSAT, stronger FCR, fewer repeat contacts, better script adherence, and lower cost to serve.

Quality management on your terms

Self-serve KPI configuration

Create and update KPIs instantly as SOPs evolve

Structured, transparent scoring

Pinpoint breakdowns early to improve FCR and prevent quality drift.

Platform agnostic

Works across stacks. No ecosystem lock-in.

Structured and intelligent QC across every KPI

Conversation Quality Analysis gives you a clear view of quality across strategic, process, and operational KPIs using real customer conversations as the source of truth.

Strategic KPIs

Understand customer sentiment and intent directly from conversations, without surveys or feedback forms.

Strategic KPIs

Understand customer sentiment and intent directly from conversations, without surveys or feedback forms.

Process KPIs

Detect where SOPs fail, scripts drift, or escalation patterns increase, before they impact CX at scale.

Process KPIs

Detect where SOPs fail, scripts drift, or escalation patterns increase, before they impact CX at scale.

Operational KPIs

Automatically analyze 100% of calls and chats to track agent performance, accuracy, and compliance, while reducing QA effort and cost.

Operational KPIs

Automatically analyze 100% of calls and chats to track agent performance, accuracy, and compliance, while reducing QA effort and cost.

Eliminate blind spots and performance drift at scale

Continuous QA at scale

Review thousands of conversations in minutes without sampling or added headcount.

Proactive compliance monitoring

Flag deviations and risk patterns early to reduce regulatory exposure.

Multilingual quality control

Maintain consistent standards across regions and languages.

Works with your stack

Integrates with existing systems without forcing migration.

Automated QA on SOPs

Evaluate conversations against defined KPIs and scripts to maintain consistent standards.

Continuous QA at scale

Review thousands of conversations in minutes without sampling or added headcount.

Proactive compliance monitoring

Flag deviations and risk patterns early to reduce regulatory exposure.

Multilingual quality control

Maintain consistent standards across regions and languages.

Works with your stack

Integrates with existing systems without forcing migration.

Automated QA on SOPs

Evaluate conversations against defined KPIs and scripts to maintain consistent standards.

Continuous QA at scale

Review thousands of conversations in minutes without sampling or added headcount.

Proactive compliance monitoring

Flag deviations and risk patterns early to reduce regulatory exposure.

Multilingual quality control

Maintain consistent standards across regions and languages.

Upgrade from sampling to intelligence

Configure in minutes. Eliminate blind spots, and enforce quality across every conversation.

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