Drive engagement and support with WhatsApp Business API
Chat, support, and convert customers on WhatsApp using Exotel’s API. Deliver fast, reliable, and scalable conversations effortlessly.
25B+Interactions a year, trusted by the leading brands.
WhatsApp API and key industry applications
WhatsApp Business API lets businesses seamlessly integrate WhatsApp into their communication strategy, enabling direct conversations that boost engagement and build lasting customer relationships.
E-commerce customer engagement
E-commerce customer engagement- Enable real-time conversations with shoppers
- Drive conversions through personalized messaging
- Automate support and order-related updates
- Scale two-way interactions across channels
E-commerce customer engagement- Enable real-time conversations with shoppers
- Drive conversions through personalized messaging
- Automate support and order-related updates
- Scale two-way interactions across channels
Banking & financial services
Banking & financial services- Deliver personalized 1:1 customer conversations
- Centralize communication for all banking queries
- Automate FAQs and reduce service workload
- Leverage data for smarter customer engagement
Banking & financial services- Deliver personalized 1:1 customer conversations
- Centralize communication for all banking queries
- Automate FAQs and reduce service workload
- Leverage data for smarter customer engagement
Retail customer communication
Retail customer communication- Connect directly with customers via messaging
- Send updates through session and template messages
- Improve engagement across the buyer journey
- Reduce support load with automated responses
Retail customer communication- Connect directly with customers via messaging
- Send updates through session and template messages
- Improve engagement across the buyer journey
- Reduce support load with automated responses
Travel customer experience
Travel customer experience- Share booking updates and travel notifications
- Enable secure and private customer messaging
- Provide boarding passes and key travel info
- Enhance convenience across the travel journey
Travel customer experience- Share booking updates and travel notifications
- Enable secure and private customer messaging
- Provide boarding passes and key travel info
- Enhance convenience across the travel journey
WhatsApp API setup made easy
WhatsApp Business profile setup
Share your Facebook Business Manager ID to create your WhatsApp account fast.
Business verification & approval
Submit required documents for verification and get WhatsApp approval quickly.
Configure number and display name
Choose your WhatsApp number, display name, and link your Facebook email ID.
Activate API token & go live
Get your API token post approval and start engaging customers instantly.
Drive growth and engagement with WhatsApp Business API
Run high-converting campaigns
Create targeted campaigns, automate reminders, and cut acquisition costs significantly.
Turn WhatsApp into a storefront
Showcase products, enable cart actions, and boost upsell and cross-sell revenue.
Deliver fast 1:1 customer support
Automate queries with chatbots, reduce response time, and improve satisfaction.
Drive action with interactive buttons
Use quick replies and CTAs to guide users toward actions like calls or purchases.
Ensure secure conversations
Protect customer data with end-to-end encryption and maintain privacy standards.
Engage with rich media messages
Use images, videos, audio, and more to create interactive, memorable experiences.
Track performance with insights
Monitor conversations, analyze campaigns, and optimize strategy with real-time data.
Transform customer engagement with WhatsApp API
Build real-time, personalized conversations easily.
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WhatsApp Business API FAQs
What is WhatsApp Business API and how can it help businesses improve customer communication and engagement at scale?
WhatsApp Business API enables businesses to integrate WhatsApp into their communication strategy, allowing real-time, two-way conversations. It helps improve engagement, automate support, and deliver personalized experiences at scale.
How can businesses use WhatsApp Business API for marketing campaigns, customer support, and driving higher conversions effectively?
Businesses can send targeted campaigns, automate reminders, and provide instant support using WhatsApp API. It enables personalized interactions, improves response times, and drives higher conversions across the customer journey.
What is the process to get started with WhatsApp Business API and how long does the onboarding and approval typically take?
To get started, businesses need to set up their profile, complete verification, configure a number, and activate the API. With proper documentation and guidance, onboarding and approval can be completed quickly and smoothly.
How does WhatsApp Business API help reduce customer acquisition costs and improve upsell or cross-sell opportunities for businesses?
WhatsApp API enables targeted messaging, personalized offers, and timely follow-ups, reducing acquisition costs. It also boosts upsell and cross-sell opportunities by engaging customers with relevant product recommendations.
Can WhatsApp Business API support automation like chatbots and still provide personalized one-on-one customer support experiences?
Yes, businesses can use chatbots to handle routine queries while ensuring seamless handover to agents for complex issues. This hybrid approach improves efficiency while maintaining personalized, high-quality customer interactions.
How secure is WhatsApp Business API for sharing sensitive customer information and ensuring privacy in business communications?
WhatsApp Business API offers end-to-end encryption, ensuring all customer interactions remain private and secure. It allows businesses to share sensitive information confidently while maintaining compliance with data protection standards.
Which industries can benefit the most from WhatsApp Business API and what are some common use cases across these sectors?
Industries like e-commerce, banking, retail, and travel benefit greatly from WhatsApp API. Common use cases include order updates, customer support, alerts, reminders, and personalized engagement across the customer lifecycle.