Scalable Business Messaging APIs

Scalable business messaging for every customer touchpoint

Scale conversations, customer experience, and retention with a unified platform that connects messaging channels, data, and insights in one place.

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25B+Interactions a year, trusted by the leading brands.

Messaging metrics hub

Analyze speed, reach, and response across key channels

3.5B+ SMS annually

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3.5B+ SMS annually

2B+ Global RCS reach

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2B+ Global RCS reach

99.99% Platform uptime

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97%

SMS delivery rate

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3 Sec median delivery

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3 Sec median delivery

2.4B+ WhatsApp Messages Every Year

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Exotel's business messaging

SMS campaigns

Schedule SMS broadcasts within a few clicks with an easy-to-use no-code dashboard.

WhatsApp - sales and commerce

Increase your reach and sales by reaching large audiences at once with WhatsApp.

WhatsApp OTP

Ensure safe delivery of OTPs over WhatsApp’s end-to-end encrypted platform.

WhatsApp marketing

Improve brand recognition and convert more with personalised offers over WhatsApp.

SMS

Send secure SMSes at lightning speeds with an easy and powerful dashboard and APIs.

RCS

Express your brand with rich media, contextual and relevant messaging with RCS Business Messaging.

WhatsApp

Reduce customer service costs and improve CX with WhatsApp for business.

SMS campaigns

Schedule SMS broadcasts within a few clicks with an easy-to-use no-code dashboard.

WhatsApp - sales and commerce

Increase your reach and sales by reaching large audiences at once with WhatsApp.

WhatsApp OTP

Ensure safe delivery of OTPs over WhatsApp’s end-to-end encrypted platform.

WhatsApp marketing

Improve brand recognition and convert more with personalised offers over WhatsApp.

SMS

Send secure SMSes at lightning speeds with an easy and powerful dashboard and APIs.

RCS

Express your brand with rich media, contextual and relevant messaging with RCS Business Messaging.

WhatsApp

Reduce customer service costs and improve CX with WhatsApp for business.

SMS campaigns

Schedule SMS broadcasts within a few clicks with an easy-to-use no-code dashboard.

Messaging experiences that scale engagement and trust

  1. Personalised human-like touchpoints

    Create contextual, human-like conversations across WhatsApp, SMS, and RCS.

  2. Boost engagement with context

    Use historical data to reach customers at the right time on preferred channels.

  3. Simplify messaging operations

    Run all messaging channels from one platform without vendor or integration sprawl.

  4. Lower cost of ownership

    Reduce infrastructure and manpower costs with a licensed, cloud-native platform.

  5. Always-on reliable delivery

    Ensure delivery with fallback routes, intelligent retries, and 99.99% uptime.

  6. Scale globally without limits

    Power billions of conversations annually with elastic, enterprise-grade scale.

  7. Design no-code journeys

    Build personalised journeys using drag-and-drop tools and no-code connectors.

Message to metrics: Use cases that convert

Explore how businesses use messaging channels to engage customers, automate workflows, and deliver timely, personalized communication at scale.

  • Sales automation for higher conversions
  • Alerts & notifications that drive action
  • Secure user authentication across channels
  • 24/7 AI-powered customer support

Automate sales campaigns across messaging channels with personalized, rich communication to engage prospects and boost conversions and revenue.

  • Run scheduled sales campaigns across SMS, WhatsApp, and RCS.
  • Use rich, interactive media to position products more effectively.
  • Reach customers on channels they already use and trust.

Automate sales campaigns across messaging channels with personalized, rich communication to engage prospects and boost conversions and revenue.

  • Run scheduled sales campaigns across SMS, WhatsApp, and RCS.
  • Use rich, interactive media to position products more effectively.
  • Reach customers on channels they already use and trust.

Send timely, contextual alerts and reminders that improve cash flow, reduce no-shows, enhance security, and keep customers informed at every step.

  • Send payment reminders at optimal times on preferred channels.
  • Reduce no-shows with appointment reminders and rescheduling options.
  • Alert users on transactions, deliveries, and suspicious activities.

Strengthen access security with multi-channel authentication using OTPs and magic links, backed by high delivery rates and intelligent fallback mechanisms.

  • Enable multi-channel OTP delivery with built-in fallback routing.
  • Deliver high-priority SMS OTPs with low latency and high success.
  • Verify users securely on WhatsApp using magic links or OTPs.

Deliver round-the-clock customer support using AI-powered conversations that reduce resolution time, lower costs, and seamlessly escalate to humans.

  • Resolve tickets faster with always-on AI-powered support.
  • Provide contextual assistance using conversational WhatsApp bots.
  • Reduce support costs with bots as first response and smart handoffs.

Everything you get with Exotel’s Messaging APIs

  • No-code links

    Connect CRMs, help desks, and apps with one click

  • Built for devs

    APIs designed for faster onboarding and easy adoption

  • Live analytics

    Granular insights across messages and campaigns

  • DLT ready

    Sender IDs and templates verified at scale

  • Always available

    99.99% API uptime for uninterrupted messaging

  • Omnichannel

    Seamless data flow across messaging channels

Everything you need to build, scale, and manage business messaging integrations, APIs, analytics, compliance, reliability, and omnichannel flexibility.

Why choose Exotel's Business Messaging

With Exotel, reliability is non-negotiable

24x7

Best Support

Priority customer support across phone & email

Precision grade

High delivery with optimized routing

Scale at ease

Grow at will, expand without worrying about infrastructure.

Always-on reliability

Powered by tested fallback mechanisms

Power conversations with messaging APIs

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Highly secure

ISO 27001:2013 Certified information security management system

Patented solutions

Gain a competitive advantage from patented products

Drive growth with smarter messaging today

Unify and scale messaging across channels for better outcomes.

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