Defining the New Goals of Marketing: Exotel’s CMO Survey 2023

CX Pulse 2023 is an exclusive CMO Survey Report with a cross-industry study of over 250 senior marketing executives around the globe. Leverage their insights to analyze how customer experience strategy will be the tipping point for driving growth.

Over 60% of marketers believe CX will be the new battleground this year. To not just survive but succeed in an economy undergoing a dramatic transformation, CMOs must invest in customer experience.

Learn how marketing leaders across industries are realigning their priorities to win more customers and bigger markets.

    Here’s all that it covers

    ADAPTABILITY

    Primary strategies of marketers in 2023

    LOYALTY

    Importance of customer retention

    PERSONALISATION

    Key CX tools to focus in 2023

    COMPLEXITY

    Top 3 challenges faced by marketers around CX

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