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Identity Resolution

Definition:

Identity resolution is the process of linking various identifiers and interactions to create a single, unified profile for each customer.

Key Elements:

Data Integration: Combines information from multiple sources, such as online behaviors and purchase histories.

Real-Time Processing: Updates profiles in real time as new data is collected.

Customer Insights: Enables businesses to gain a comprehensive understanding of customer behavior.

Why Identity Resolution Matters:

This process is essential for delivering personalized experiences, improving customer engagement, and enhancing marketing effectiveness.

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