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SMS API for businesses

Send and track SMS messages programmatically using Exotel’s SMS APIs. Build the future of communication with fast, reliable, and efficient SMS APIs powering more than 1 billion SMSes a year. Get the best delivery rates at the lowest prices in India.

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What is SMS API?

An SMS API allows you to send SMS messages using code. You can trigger messages to your customers on autopilot based on predetermined conditions. For example, the predetermined condition for payment requests trigger is sending out an OTP for verification.

The service provider, Exotel’s SMS API acts as the middleman between the trigger and the response. The API facilitates the built-in condition and its response by operating between them.

Why Exotel’s SMS APIs?

Send static or dynamic SMS

Exotel's SMS APIs support both static and dynamic text messages.

Easy SMS migrations

Leverage our APIs to route your SMS connects via the Exotel network seamlessly.

High delivery rates with low latency

Exotel has built-in redundancies to ensure that your SMS gets delivered on time, every time.

URL shortening

Get rid of complex URLs and create visually appealing short URLs that lead to improved click-through rates.

Simple, easy-to-use

Exotel's APIs are straightforward and are easy to understand and use.

Well-documented

Everything you need to send SMSes using our API is well documented, down to the last detail.

Highly flexible

Exotel's SMS API is highly flexible to work well for your business.

Real-time delivery reports

With Exotel, you can access live data on delivery rates, open rates, latency rates, delivery failures, and reasons.

Automation

Automation is the biggest benefit of using SMS API-you only need to set it up once.

Send static or dynamic SMS

Exotel's SMS APIs support both static and dynamic text messages.

Easy SMS migrations

Leverage our APIs to route your SMS connects via the Exotel network seamlessly.

High delivery rates with low latency

Exotel has built-in redundancies to ensure that your SMS gets delivered on time, every time.

URL shortening

Get rid of complex URLs and create visually appealing short URLs that lead to improved click-through rates.

Simple, easy-to-use

Exotel's APIs are straightforward and are easy to understand and use.

Well-documented

Everything you need to send SMSes using our API is well documented, down to the last detail.

Highly flexible

Exotel's SMS API is highly flexible to work well for your business.

Real-time delivery reports

With Exotel, you can access live data on delivery rates, open rates, latency rates, delivery failures, and reasons.

The Exotel Advantage

Why Exotel is considered as the most reliable SMS communications company in India and Southeast Asia

  • Extensive reporting

    Easy to understand, detailed reports sent every day.

  • Superior reliability

    Best in class uptimes of 99.94% including operator uptimes.

  • Scale at ease

    Grow at will, expand without worrying about infrastructure.

  • Superior quality

    Best success rates, voice quality and reduced latency.

  • Simple to implement

    Sign up and get started in less than 30 minutes, integrate easily using our REST APIs.

  • Best support

    24×7 customer support via phone, email and Twitter.

Use cases using SMS API

  1. Bulk SMS campaign

    Use sms broadcasting software to reach out to all your customers with personalised messaging based on your marketing requirements.

  2. OTP verification

    Timely OTP verification SMS that helps improve the security of your business.

  3. Appointment reminder

    Remind your customers about their appointments with automated business SMSes.

  4. Billing & payment

    Send your customers timely and helpful payment reminder.

  5. Survey & feedback

    Business SMS (alongwith SMS masking) is the most non-intrusive way for you to collect feedback from your customers after every interaction.

  6. Status updates

    Keep your customers updated about the status of their order, payments, deliveries, etc. via SMS.

  7. Track and analyze customer engagement

    Use short URLs to track customer engagement with conversion pages and use those insights to optimize future SMS campaigns.