Industry’s most reliable SMS platform for business growth
Deliver secure, high-speed SMS at scale with advanced APIs, real-time insights, and a powerful dashboard built for enterprise reliability.
25B+Interactions a year, trusted by the leading brands.
Unified messaging across SMS, WhatsApp & RCS
Engage customers across their preferred channels with enterprise-grade SMS, WhatsApp, and RCS from a single, scalable platform built for reliability, compliance, and high-volume delivery. Orchestrate transactional alerts, promotional campaigns, and conversational journeys with APIs, automation, and real-time insights to maximize reach, engagement, and measurable business outcomes.
3.5 B+
SMS sent annually
2.4 B+
Annual WhatsApp messages
98%+
Delivery rate
15%+
CTR
Enterprise-ready SMS platform built for scale, speed & control
Enterprise pricing that scales
Access enterprise SMS capabilities at cost-efficient pricing for growth.
Reliability built for scale
Fallback routing ensures high delivery rates with consistent uptime.
Real-time analytics & insights
Dashboards provide actionable insights to optimize campaigns instantly.
Developer-friendly integration
Seamless integration using REST APIs and automation-ready tools.
Compliant and secure platform
ISO-certified, DLT-ready platform ensures secure messaging at scale.
Personalised messaging at scale
Use dynamic attributes and regional languages to boost engagement.
High-speed message delivery
Cloud infrastructure enables fast delivery with reliable backups
Drive business outcomes with SMS campaigns
Leverage scalable, compliant SMS campaigns to drive engagement, improve response rates, automate workflows, and deliver time-sensitive communication across the customer lifecycle.
Launch & manage SMS campaigns effortlessly
Upload contacts and personalize SMS campaigns instantly with dynamic variables
Import your CSV file with recipient numbers and mapped fields to trigger personalized SMS campaigns at scale, using dynamic variables to tailor every message with precision.
Select DLT-approved templates and configure sender IDs seamlessly
Choose compliant DLT-approved templates and sender IDs, map variables directly from your uploaded data, and ensure every campaign is aligned with regulatory requirements.
Test, schedule, and monitor campaign performance in real time
Run test messages before launch, schedule campaigns with confidence, and track delivery, engagement, and performance through live dashboards to optimize outcomes instantly.
Start your free 7-day SMS trial today
Get ₹500 in free call and SMS credits to begin instantly.
Start Trial
All about SMS & campaigns
What is Exotel’s business SMS platform and how does it help enterprises scale communication?
Exotel’s SMS platform enables secure, high-speed transactional and promotional messaging at scale via APIs and dashboard, with real-time analytics, DLT compliance, and enterprise-grade reliability built for mission-critical business communication.
What types of SMS messages can businesses send using Exotel?
Businesses can send transactional SMS for OTPs and alerts, promotional SMS for campaigns and offers, and transactional opt-in SMS for consent-based updates, ensuring compliant and contextual communication across customer journeys.
How reliable is Exotel’s SMS infrastructure for high-volume enterprise messaging?
Exotel delivers up to 97% delivery rates using fallback routing, median delivery times of around 3 seconds, and 99.99% API uptime, ensuring dependable communication for high-volume and time-sensitive enterprise workflows.
Is Exotel’s SMS platform DLT compliant and secure for regulated industries?
Yes. The platform is fully DLT-ready, supports template and sender ID management, and is ISO 27001:2013 certified, ensuring regulatory compliance, data security, and safe messaging for regulated industries.
Can i integrate Exotel SMS APIs into my existing CRM or backend systems?
Yes. Exotel provides clean REST APIs and developer documentation, enabling seamless integration with CRMs, applications, websites, and backend systems for automated and scalable SMS workflows.
What kind of analytics and reporting does Exotel provide for SMS performance?
The platform offers delivery reports, latency tracking, SMS status insights, failure analysis, real-time dashboards, and detailed reports, helping teams optimize campaigns and improve ROI with actionable insights.
Can businesses send SMS in regional Indian languages using Exotel?
Yes. Exotel supports multilingual messaging, enabling businesses to run campaigns in regional Indian languages and connect with customers more effectively in their preferred language.
How quickly can i start sending SMS using Exotel’s platform?
Businesses can sign up and start sending SMS in less than 30 minutes, with access to a 7-day free trial that includes ₹500 worth of call and SMS credits to test and evaluate the platform.
What is an SMS campaign and how does it work on Exotel?
An SMS campaign is a one-to-many broadcast for promotional or transactional messages, supporting static and dynamic formats with campaign-level analytics for performance tracking and optimization.
How do i launch an SMS campaign using Exotel’s dashboard?
Upload your CSV contact list, select a DLT-approved template and sender ID, test messages, and schedule or launch the campaign in minutes using an intuitive and analytics-driven dashboard.
Can i personalize bulk SMS campaigns with dynamic attributes?
Yes. You can send dynamic SMS by mapping custom attributes such as name, order ID, or coupon code from your CSV, ensuring personalized messaging at scale without manual effort.
How many contacts can i target in a single SMS campaign?
Exotel enables businesses to reach up to five lakh contacts in a single campaign, making it ideal for high-scale enterprise promotions, updates, and large audience broadcasts.
Can i test and optimize SMS campaigns before and during launch?
Yes. You can send test messages before launch and use real-time dashboards with pause and resume controls to optimize campaign performance during rollout for better outcomes.
How can i track SMS campaign performance in real time?
Exotel provides real-time dashboards with campaign-wise analytics, including delivery metrics and status tracking, allowing teams to monitor performance and take immediate action when needed.
Can i schedule SMS campaigns in advance based on business needs?
Yes. Businesses can schedule campaigns in advance or launch instantly, providing full control over timing, planning, and execution based on operational requirements.
Is bulk SMS secure and compliant on Exotel’s platform?
Yes. Bulk SMS runs on a DLT-compatible and ISO-certified infrastructure, supporting secure template management and sender ID governance for compliant large-scale messaging.
What are common use cases for SMS campaigns across industries?
Common use cases include personalized promotions, payment reminders, order updates, appointment alerts, and customer feedback collection across retail, BFSI, healthcare, and digital-first businesses.
Who is Exotel’s SMS and SMS campaign platform best suited for?
The platform is ideal for enterprises, high-growth companies, and digital-first brands seeking reliable, compliant, and scalable communication infrastructure to power customer engagement and operational workflows.