Turn high-intent clicks into real conversations
Customers expect instant answers, not forms. Use Click-to-Call Voice API to connect with the right agent in real time and resolve queries faster.
25B+Interactions a year, trusted by the leading brands.
Click-to-Call: faster customer conversations
Click-to-call enables agents to initiate and receive calls directly from their CRM interface with a single click, giving teams instant customer context and enabling faster, more personalized conversations.
Smart customer context pop-ups
Smart customer context pop-ups- Instantly view complete customer details during calls
- Access past interactions for faster issue resolution
- Deliver personalized conversations every time
Smart customer context pop-ups- Instantly view complete customer details during calls
- Access past interactions for faster issue resolution
- Deliver personalized conversations every time
Native CRM integration layer
Native CRM integration layer- Integrate click-to-call directly within your CRM
- Manage inbound and outbound calls without switching tools
- Maintain existing workflows without disruption
Native CRM integration layer- Integrate click-to-call directly within your CRM
- Manage inbound and outbound calls without switching tools
- Maintain existing workflows without disruption
Intelligent state-based routing
Intelligent state-based routing- Route calls automatically to available agents instantly
- Reduce wait times with smart state-based routing
- Improve efficiency by balancing agent workloads
Intelligent state-based routing- Route calls automatically to available agents instantly
- Reduce wait times with smart state-based routing
- Improve efficiency by balancing agent workloads
Zero interface dependency model
Zero interface dependency model- Make calls directly from CRM without extra logins
- Avoid switching between multiple calling tools
- Keep teams focused with a simplified call interface
Zero interface dependency model- Make calls directly from CRM without extra logins
- Avoid switching between multiple calling tools
- Keep teams focused with a simplified call interface
Solve modern CX bottlenecks
Convert interest into real-time conversations that accelerate buying decisions and reduce drop-offs across web and app journeys
Turn high-intent traffic into instant conversations with one-click calling, reducing friction, answering queries faster, and improving conversions across sales and support touch points.
Reduce wait times and customer frustration with smart routing that connects users to the right agents instantly and improves experience
Eliminate long queues by automatically routing customers to available agents in real time using intelligent routing and state management for faster resolutions and better satisfaction.
Turn conversations into insights to boost performance, improve agent efficiency, and understand customer behaviour
Leverage call tracking and analytics to uncover trends, identify agent performance gaps, and gain deep customer insights that help teams continuously improve outcomes and experiences.
Click-to-Call across business functions
From revenue acceleration to field operations, enable instant voice connections across teams to drive faster actions, stronger relationships, and better customer outcomes.
Understanding click-to-call
What is click-to-call and how does it simplify customer communication?
Click-to-call allows customers or agents to initiate real-time voice conversations by clicking a button on a website or app, without manually dialing numbers, making engagement instant, seamless, and friction-free.
How does click-to-call work from a technical and user perspective?
When a user clicks the ‘Call Me’ button and enters their number, the API triggers two parallel outbound calls—one to the agent and one to the customer—then securely bridges both calls to enable a live conversation.
Can IVR and intelligent routing be integrated with Click-to-Call?
Yes, Click-to-Call can be integrated with IVR, smart routing, and state management systems, allowing businesses to direct calls to the right team or available agent for faster and more efficient resolution.
Who can benefit from implementing a Click-to-Call feature?
Any business with a website or mobile app can use Click-to-Call to generate leads, enable instant support, accelerate sales conversations, and reduce customer friction across digital touchpoints.
How does click-to-call improve conversion rates on websites or apps?
By connecting high-intent visitors instantly to sales or support teams at the moment of interest, Click-to-Call reduces drop-offs, answers objections quickly, and significantly increases conversion opportunities.
Does click-to-call support CRM integration and call analytics?
Yes, it integrates seamlessly with CRMs to log calls, display customer context, and provide advanced analytics, enabling teams to track performance, gain insights, and continuously optimize engagement strategies.