Exotel Partners with Truecaller to Bring In Efficiency and Safety to Daily Life Business Communication

November 29th, 2021, Bengaluru:

Exotel, the emerging market’s largest AI-powered customer engagement platform announced its partnership with Truecaller to offer Verified Business Caller ID solution as a part of their solutions suite.

The partnership solution between Exotel and Truecaller aims to establish safety and trust with customers through the brand’s caller ID verification technology and enhance customer experience, and ultimately drive calling efficiency.

In September 2021, Exotel announced a $35 million Series C funding, and over the last 12 months, the company has totally raised $55 million through debt and equity funding. Exotel & Ameyo recently announced their merger and now with Cogno AI, the organization is currently growing 70% YoY and is at an ARR of $50 million with a target to hit an ARR of $200 million over the next 3 years.

Exotel offers a bouquet of offerings that encompass an omnichannel contact center, bots, and a suite of communication APIs over the cloud, powered by conversational AI.

Potential users are bombarded with calls every day by businesses who are vying for customer attention with calls as a primary medium. 70% of the calls are rejected or missed because of the lack of identity, trust issues, and context.

Businesses tend to suffer from identity and context in communication with users which in turn impacts their brand reputation. On the other side, users are skeptical about the authenticity of these calls, the reason, and if it’s worth the time. As a result, genuine business calls are getting impacted.

The Verified Business Caller ID solution helps businesses to stand out from the noise by giving an identity to their calls with the help of brand name, logo, call reason, category name, verified tick, and green badge added to the Truecaller caller ID. This helps users to differentiate spam and fraud calls from genuine calls leading to better management of the calling workflow by adding identity, trust, safety, and context to calls.

“Exotel’s robust platform handles 25 million calls every single day by enabling 6000+ businesses in India, the USA, SE Asia, Middle East, Australia, and Africa. I’m sure our tie-up with Truecaller for Business will help our customers to build trust, improve CX and calling efficiency with verified identity and call context,” said Sanjeeth Kumar, CPO of Exotel.

The solution works seamlessly across Android & iOS caller IDs and is network agnostic. Offers businesses a self-serve analytics dashboard to easily manage business’ numbers and view insights into calling patterns to discover the health of a brand’s calling process. Truecaller for Business also offers priority caller ID exclusively for calls that are extremely important for the end-user and are time-sensitive.

“Our Verified Business Caller ID offering has earned the trust of users and businesses across segments with use cases cutting across verticals such as Education, Travel, Automobile, E-commerce, Banking & Finance, and more. Truecaller for Business enables enterprises to project identity and the context in business communication by enriching user experience for calls from verified businesses. With our partnership with Exotel we are jointly looking forward to empowering the enterprise ecosystem by adding call efficiency and driving the next phase of growth in business communication.” said Priyam Bose, Global Head, GTM at Truecaller for Business


About Truecaller

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 300 million active users, with half a billion downloads since launch and 30 billion unwanted calls identified and blocked. Headquartered in Stockholm, since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team.

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About Exotel

Exotel is the emerging market’s leading customer conversation platform and business-focused virtual telecom operator. Exotel has also recently received a virtual telecom operator license in India to offer cost-effective end-to-end VoIP telephony services, making the company a 100% compliant cloud calling operator. Exotel was founded in 2011 and has an impressive cloud-based product suite that drives 70+ million conversations every day for more than 7000 businesses in India, Southeast Asia, the Middle East, and Africa. Today, the omnichannel contact center, communication API suite, and conversational AI platform from Exotel help some of the fastest- growing businesses in emerging countries manage their customer engagement.

Exotel has won The ET StartUp Awards 2022 under the Comeback Kid category.

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