Quikr

Tripling Efficiency and Revolutionizing Online Classifieds Communication in India

Client Testimonial

Our level of efficiency has drastically increased ever since we've started using Exotel. It's increased by at least 3X

Praveen Chandran

Product Head, Quikr Services, Quikr

Quikr

About Quikr

Quikr is India's #1 online classifieds platform that connects buyers and sellers of goods and services to one another. Quikr serves as a unique and dynamic platform used by over 30 million unique users across 1200 cities in India. Quikr unveiled a new product called Quikr Services, with the primary goals to connect potential customers on Quikr to the right vendors for their specific needs.

Challenges

Secure client-service provider communication

Monetize their services

Keep customers informed of new services

With a comprehensive database of vendors offering a wide array of services, the first challenge was preventing customers from being bombarded with calls from irrelevant vendors, and enabling them to speak to multiple vendors for the best experience.

Next was a requirement for a system for visibility into leads passed to service providers and easy dispute resolution. Quikr also wanted to keep customers informed of new services so educating customers about new services without calling them individually was also a huge requirement.

Solutions

Click to call

Number Masking

APIs

Business SMS

When a potential buyer logs in a request, Exotel connects them with the appropriate vendors. Calls are connected via Exotel, allowing the buyer to speak to multiple vendors without revealing their number. It maintains the privacy and security of confidential information. Quikr also analyzes information from Exotel's call data to monetize services, including charging vendors based on call duration, analyzing data to improve services, and more. And to keep the engagement with the customers, Exotel aids in sending SMS blasts to customers, alerting them about new services in their area.