Bulk SMS India

SMS Marketing Software

Send personalised bulk SMS marketing campaigns to users in over 190+ countries



What is bulk SMS marketing?


Bulk SMS marketing is a technique where text messages are used to spread a promotional message to a large number of people at once. Bulk SMS marketing campaigns can be sent to users to notify them of offers, notifications, emergency information, updates, reminders for better customer experience, and much more.

Why use Exotel’s Bulk SMS Marketing

Find out why you should use SMS for Business Communication in this video

Why an SMS marketing software is a boon to your marketing campaigns


Faster implementation

After the initial manual setup, campaigns can be sent in just 2-3 clicks.


Higher ROI

Bulk SMS marketing campaigns have low running cost & a high ROI when compared to other forms of marketing like advertisements, newspaper ads, etc.


Better productivity

The SMS marketing software helps in reaching out to a large audience in just a few clicks.


High engagement

SMS has an open rate of more than 95% which is huge when compared to the 11% open rate of Emails.



You can easily use virtual numbers to analyze the success of the SMS marketing campaigns.

Try SMS marketing software free for 7 days

Sign up and get 1000 free SMS credits

Ways in which businesses use SMS marketing software


Offers and deals

Segment customers and keep them informed about the latest offers that are most relevant to them.


Alerts and notifications

Use SMSes to send important alerts to customers. This is especially useful for customer engagement.



Remind customers about the next appointment, bookings, renewal, etc using automated SMS.

Who should use our SMS platform?

Take a glimpse of how Exotel’s business SMS platform helped Go-Jek increase their delivery rates to 92% !

Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs

Kumar Vinod

We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.

Senior Manager - Operations, redBus


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Ranjana DK

An excellent, user friendly and cost effective platform. Automations make it very easy for the caller and receiver to interact efficiently. We are truly glad to have moved to Exotel.

Sales and Marketing Manager, T0rq03 Sports & Adventures

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


Try SMS marketing software free for 7 days

Sign up and get 1000 free SMS credits

Here’s how our customers use bulk SMS for their business

How Nearbuy (Groupon) uses us for sending bulk SMSes

Read More

How Exotel helps Vedantu send SMSes about offers or promotions.

Read More

Amnesty uses Exotel to garner support for its campaigns

Read More

E-book: Finding a secure SMS provider

The cost of cybersecurity breaches is only growing, both capital and reputation wise. SMS channels are becoming more prone to customer data being leaked to fraudulent entities who resell the data to organisations like your competitors. Through our work offering and improving the security of our bulk SMS services with large Asian enterprises, we put together a helpful playbook around the parameters you should look for in an SMS vendor that you partner with.


Does Exotel provide global coverage?

Using Exotel, you can send SMS to more than 190 countries across the world without any delay. 

Does it work with all CRMs?

Yes, our APIs can be integrated with all popular CRMs softwares. We also have native integraions with few CRMs that you can check here.


What is the price of implementing SMS broadcasting?

The charges are completely based on your usage. For further queries, please reach out to our sales team. 


Contact Sales

What languages does Exotel's SMS broadcasting software support?

Exotel’s Unicode support allows you to send SMS in all major regional languages. Contact sales to know more.


Contact Sales

How many messages can I send per campaign?

There’s no limit on the number of messages you can send per campaign. However, if you’re sending promotional SMSes to your Indian customers, you can only send it between 9 am to 9 pm IST.  


Learn More

Can I send bulk SMSes?

Yes, you can use our platform to send bulk SMS campaigns. To send a campaign you just need to upload a list of contacts and schedule it on your dashboard.


Know More

Why Exotel?

Let’s see what makes Exotel the best bulk SMS service provider in India:


Internationally available

Send SMS to more than 190 countries across the world


Best delivery rates

Expect the best delivery rates and low latency


Real time reports

Improvise text message marketing campaigns with the help of real-time reports


Highly flexible

Our SMS API is highly flexible & lets you implement in any manner that works best for you.

Find out how Exotel can work for you. Set up a call. We enable seamless SMS automation at scale.