Sometimes, you don’t even need to talk. A missed call is a simple way to communicate with your customers at no cost

Powering 7000+ Businesses in 60+ countries

How does a missed call solution work for communication?

The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

Advantages of Missed Call Services



The customer incurs absolutely no cost. Missed call services increase engagement.



A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.,



The actions are all trackable and can be easily analysed.

How you can use missed call service for your business?

Easy updates

Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.

Registration/Lead generation

This works brilliantly, especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.


Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.

Support for NGOs

Missed call is an easy way for NGOs to garner support for their cause.

COD confirmation

In the case of cash-on-delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.

Drive downloads

Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.

Collect feedback

It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

The Exotel Advantage

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Best success rates, voice quality and reduced latency

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Best in class uptimes of 99.94% including operator uptimes

Patented Solutions

Gain competitive advantage from patented products

Scale at Ease

Grow at will, expand without worrying about infrastructure

Best Support

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Customer Experiences That Speak Volumes


Missed call service is a simple way for a customer to contact you without spending a single paise. They can express their interest by simply giving you a missed call. You will have a log of their phone number, which you can use to contact them back, either via an SMS, IVR call or a telephone conversation.

Typically, businesses use this in promotional campaigns, opt-in or opt-out services, community support initiatives etc.

The customer makes a call to your virtual number, as seen on your ad 

The call gets disconnected as soon as it lands on your virtual number, which ensures they’re never charged for it

The caller’s contact information is saved to your database 

You can also set up an automated callback or SMS to acknowledge the missed call, thank them for their interest, confirm a callback etc. 

It is the easiest, simplest, cheapest and most convenient way for a customer to contact you. In India, people have long been used to giving someone a missed call as a way to elicit a callback. With a missed call service, you remove all obstacles the customer might have in contacting you. 

You also build an opt-in database of customers and prospects you can contact later if needed.

So far, Exotel customers have used the missed call service in the following ways:

Lead generation: A prospect gives a missed call on the number provided on a newspaper or billboard to express their interest in your product/service

Subscription: An existing customer gives a missed call to subscribe to regular updates; this could be SMS alerts, email newsletters, upgrades etc.

Voting: A user can register their vote to a social/political campaign by giving a missed call

Customer feedback: Brands can collect customer feedback by inviting them to give a missed call. If the customer does not like the service, they can give you a missed call, so you can take action on their grievance

Customer support: Any customer who needs help with their product can give a missed call to request a callback from your agents

Coupon claiming: A customer can claim their discount coupon by giving a missed call. You can automatically respond to missed calls by sending an SMS with the coupon

The most significant benefit is in encouraging your customers to contact you for free. Whether they need to claim an offer, redeem a coupon or request a callback, missed call service will eliminate all barriers to reaching you. This will:

Increase engagement: More customers will contact you for a wide range of reasons. They will feel more comfortable seeking help.

Reduce costs: Unlike a traditional contact centre, you don’t need to have agents available at all times. Customers can give missed calls when they need to, and you can call them back during working hours.

Yes, you can. The virtual number will be deactivated, and the customer will not be charged.


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