Exotel Reveals New Brand Identity

  • June 8, 2023
  • 3 mins read

New brand positioning underscores Exotel commitment to building lasting relationships with customers

Exotel, the emerging markets leading customer conversation platform, is proud to announce its brand relaunch, featuring a fresh logo and a compelling new tagline. This strategic move represents Exotel’s commitment to offering end-to-end solutions for building connected customer conversations.

Exotel’s connected customer conversations have increased to 70+ million every day for more than 7000 businesses across India, Southeast Asia, the Middle East, and Africa. The company recently expanded its full-stack offerings to the Indonesian and UAE markets. Furthermore, Exotel has expanded its unified customer conversation platform with the recent launch of  ExoMind chatbot builder powered by GPT-4, and Ameyo XTRM, an industry-first, cloud-based omnichannel contact center.

With the combined synergies between Exotel, Ameyo, and Cogno AI, Exotel has evolved from being a cloud telephony operator to becoming a connected customer conversation platform that is architected with the idea to deliver CX-like a friend – at unprecedented scale, speed, and ubiquity. The new Exotel brings together an omnichannel contact center, Communication API suite, and Conversational AI on one powerful platform.

Exotel, along with its unique Connected Conversations platform is also poised to strategically harness major partnerships with hyperscalers. By integrating IP-PSTN with the hyperscalers’ infrastructure, Exotel creates a robust, secure, and connected customer conversation platform. This synergy provides

Exotel with the resources to rapidly scale its solutions, meeting the demands of businesses in dynamic, evolving markets. Mixing traditional telephony and advanced IP-based technology will provide customers with flexibility, scalability, and cost-efficiency. With a significantly expanded serviceable addressable market, Exotel is confident of achieving USD $100 million over the next 12-18 months.

Exotel’s new brand identity signals its renewed purpose and expanded offering in the CX landscape. The new logo emphasizes the phonetic beginning of ‘x’ in Exotel in six different colors with a refreshed appearance. The dynamism in the shape of ‘x’ is also incorporated into the brand graphics with a free-flowing shape that conveys Exotel’s approach towards seamless connectivity.

To accentuate its ability to create harmonious movements across customer conversations, Exotel has devised its new tagline, “like a friend.” The customer conversation a company creates is one where every engagement picks up from the previous engagement. Enabling enterprises and their customers to talk like a friend, listen like a friend, respond like a friend and connect like a friend.

Commenting on the major milestone, Shivakumar Ganesan, Co-Founder & CEO, Exotel, said, “Today we are proud to share our distinct brand identity. In the last few years, a lot has changed at Exotel as we have evolved and emerged as a true cloud CX platform, with unified networks, channels, API, bots, as well as virtual telecom operator licenses in India. We have harnessed new technologies, built new products, and acquired new expertise. With so much that has changed with us and around us, we feel it is time we refreshed our brand identity to signal an exciting future, full of new possibilities, to our customers, our people, our partners, and every industry with customer focus.”

About Exotel

Exotel is the emerging market’s leading customer conversation platform and business-focused virtual telecom operator. Exotel has also recently received a virtual telecom operator license in India to offer cost-effective end-to-end VoIP telephony services, making the company a 100% compliant cloud calling operator.

Exotel was founded in 2011 and has an impressive cloud-based product suite that drives 70+ million conversations every day for more than 7000 businesses in India, Southeast Asia, the Middle East, and Africa. Today, the omnichannel contact center, communication API suite, and conversational AI platform from Exotel help some of the fastest-growing businesses in emerging countries manage their customer engagement.

Exotel has won The ET StartUp Awards 2022 under the Comeback Kid category.


Dhruv Mishra

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