Send out bulk SMS updates to thousands of customers within seconds. Send promotional, transactional, and OTP SMSes reliably at the best prices in India using Exotel SMS gateway.

What is Bulk SMS Service?

A bulk SMS service allows businesses to send messages to thousands of customers in seconds. All you have to do is enter the message, upload the list of target customers, and hit “Send”.

Bulk SMS service is close to what people may have known as message broadcasting. However, this can handle just more than that. By using a bulk SMS gateway like Exotel, you can customize the sender ID to improve brand recall, schedule SMS campaigns, and automate SMSes using our SMS API.

Get your messages delivered quickly and reliably every time. With insightful real-time analytics such as delivery rates, delivery failures, and reasons for delivery failures, businesses can leverage them to make key decisions within the organization.

Why use Exotel’s Bulk SMS Service?

Find out why you should use Bulk SMS for Business Communication in this video.

How Can You Use Bulk SMS
Messaging to Engage with Customers?


Bulk SMS Marketing Campaign

Use sms marketing software to reach out to all your customers with personalized messaging based on your marketing requirements.


OTP Verification

Timely OTP verification SMS that helps improve the security of your business.


Appointment Reminder

Remind your customers about their appointments with automated business SMSes.


Billing & Payment

Send your customers timely and helpful payment reminders.


Survey & Feedback

Business SMS is the most non-intrusive way for you to collect feedback from your customers after every interaction.


Status updates

Keep your customers updated about the status of their order, payments, deliveries, etc. via business SMS.

Types of Bulk SMS

Promotional SMS

Used to send out offers and promotions to your customers.

Ex: 50% off all your grocery orders in the next 24 hours. Log into to avail this offer.

Transactional SMS

Used to send important alerts like delivery or order confirmation, etc.

Ex: Your order no %d has been shipped. you will receive this order by %s. Thanks for using our services.


Used to send a code for new user registration, payment verification, etc.

Ex: 47260 is your OTP for transaction. It is valid for 10 minutes. Do not share your OTP with anyone.

Benefits of using Exotel Bulk SMS Platform

Unmatched prices

Exotel offers business SMSes at the best prices in the market. We will beat your current rates!

Quick setup, easy-to-use

Our platform is user-friendly and straightforward. Anyone can set up an SMS campaign within 5 minutes.

TRAI & DLT scrubbing compliance

We’ve made it extremely easy to comply with TRAI guidelines and DLT template scrubbing, with resources to help you every step of the way.

Quick & high delivery rates, guaranteed

Our intelligent SMS routes ensure that your business messages get delivered every time, on-time.

Real-time delivery reports

With Exotel, you can access live data on delivery rates, open rates, latency rates, delivery failures, and reasons.

Enterprise-grade security

We go out of our way to follow security best practices that ensure your customer data is 100% safe with us.

Built to handle scale

Exotel is built to handle high SMS volumes – enjoy consistently high delivery rates regardless of how many messages you send. 

Unbeatable platform uptimes

We guarantee best-in-class platform uptimes of 99.94% – this includes operator uptimes

Easy SMS migrations

Leverage our APIs to route your SMS connects via the Exotel network seamlessly. 


Customer Experiences That Speak Volumes

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