





{"id":438778,"date":"2016-05-31T14:42:05","date_gmt":"2016-05-31T14:42:05","guid":{"rendered":"https:\/\/exotel.com\/uae\/?post_type=blog&#038;p=438778"},"modified":"2023-08-25T13:12:41","modified_gmt":"2023-08-25T13:12:41","slug":"customer-conversation-improves-business","status":"publish","type":"blog","link":"https:\/\/exotel.com\/uae\/en\/blog\/customer-conversation-improves-business\/","title":{"rendered":"How one company made a difference by talking to their customers"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><a href=\"http:\/\/www.neatmeats.com\/\">&ldquo;Neat Meats&rdquo;<\/a>&nbsp;is an e-commerce startup that promises to deliver fresh meat at the customer&rsquo;s doorstep.<\/p>\n<p>No doubt it is a challenging space.<\/p>\n<p>For one, customers are hugely sensitive to the hygiene factor. Next, it is a time-sensitive purchase.<\/p>\n<p>As one of their curious customers, here&rsquo;s a short account of my experience with Neat Meats.<\/p>\n<p>One of the first things I noticed about their online presence is their website. It totally lives up to its fresh and clean image. There is a sense of authenticity in the &lsquo;Company&rsquo; page that speaks about the experience of the founding team in the food and retail space, in an open, honest tone.<\/p>\n<p>Since I had never ordered meat online, I wanted to have a chat with the team before placing my first order. The presence of a mobile number on the top left corner drew my attention.<\/p>\n<p>I had such a great experience with their team that I decided to get a little &ldquo;behind-the-scenes&rdquo; with this great venture.<\/p>\n<p>Here&rsquo;s what&nbsp;<strong>Mihir Tewari, Founder &amp; CEO, Neat Meats<\/strong>, had to say when I spoke to him.<\/p>\n<p><em>&ldquo;Our aim is to create a business that delivers fresh, hygienic and tasty meat which is priced right. That&rsquo;s the reason we spent a lot of time and effort setting up a robust sourcing, cold chain, and distribution process, that ensures the meat our customers get is nothing but the freshest.&rdquo;<\/em><br>\n<em>&ldquo;But all this infrastructure would be for nothing if we did not give our customers the best experience possible. So, we lay a lot of emphasis on giving our customers the best experience possible.&rdquo;<\/em><\/p>\n<p><strong>Almost all the time you can tell what people will whip out a wallet for if you keep prodding. Their eyes will light up on certain things, or they&rsquo;ll just flat out tell you what they need.<\/strong><br>\n<strong>Neville Medhora &mdash; Founder of Kopywriting Kourse<\/strong><\/p>\n<p>In their words, here are the reasons that Mihir and his team believe in talking to their customers as often as possible.<\/p>\n<ul>\n<li><strong>Answering every call is a must<\/strong>. NeatMeats has a lean team, and the founders are also always on the move. So, missing calls are very easy. When they put out a number on the website, they were very clear on not missing out any of their calls. And an easy fix to this was to use Exotel&rsquo;s IVR. All calls to the number mentioned on the website are forwarded to a virtual number which is mapped to his team of 5. &ldquo;If I&rsquo;m not in a position to answer the call, I just turn myself off from Exotel and another member from my team responds. This experience is seamless, builds confidence and trust to any customer.&rdquo;<\/li>\n<li><strong>Answering a call in 2 rings creates a great first impression<\/strong>. 9 out of 10 times, we do not get a response when we call companies. Having the team answer calls in 2 rings is a way for them to exceed their customers&rsquo; expectations.<\/li>\n<li><strong>Every customer conversation is important<\/strong>. &ldquo;Our team uses call recordings to act upon the customer feedback. This way, we get to hear from the horse&rsquo;s mouth on what they need from us. We also use calls to train our team to talk to our customers better.&rdquo;<\/li>\n<\/ul>\n<p><em>How often has this happened to you?<\/em><br>\nYou walk into a store and like what you see. You pick it up, but at this point, you have a few questions about the stuff you want to buy. Now would be a good time to get some of your questions answered by the store assistant.<\/p>\n<p>You walk up to him, but it&rsquo;s quite a task even getting his attention. He is busy ignoring you, or doing the more &lsquo;important&rsquo; tasks.<\/p>\n<p>You finally get his attention! Phew!<\/p>\n<p>You are hoping to get the conversation going about your latest discovery- but you are met with short, unfriendly responses. Or blank stares. Or silence. Or &lsquo; Umm..I am not sure&rsquo;. Or even worse; he gets back to what he was doing earlier.<\/p>\n<p>Where do you think your latest favourite thing will land up?<\/p>\n<p>That&rsquo;s right- back on the store shelf.<\/p>\n<p>Now, imagine this scenario in an online store. The customer is 10X likely never to return to your website.<\/p>\n<p>So, how can you ensure that you have a store assistant always available for a friendly chatter in an online store? How do we ensure we reinforce his &ldquo;feel-good&rdquo; factor?<\/p>\n<ul>\n<li><strong>The solution has to suit your company. &ldquo;I scanned the market, zeroed down on a bunch of cloud telephony providers. Upon using them all for a trial period, Exotel worked best for us. And our reasons were simple. Exotel was easy to use, and we were able to get our inbound call center up &amp; running in under 30 minutes. No issues with call clarity or call drops. Their transparency with uptimes was a bonus.&rdquo;<\/strong><\/li>\n<\/ul>\n<p>Talking to Mihir reminded me of something I read&nbsp;<a href=\"https:\/\/blog.intercom.io\/have-you-tried-talking-to-your-customers\/\">here<\/a>.<\/p>\n<p>At a minimum, you should be able to talk to your customers&hellip;<\/p>\n<ol>\n<li>Frequently &ndash; the more they talk with you, the more loyal they become<\/li>\n<li>Easily &ndash; If it&rsquo;s easy to do, chances are it&rsquo;ll get done more often<\/li>\n<li>Openly &ndash; let it be clear to your customers that they can complain or questions decisions, as their opinion is what matters<\/li>\n<li>In Context &ndash; Talk to users as they use your product, not outside of it. The difference in what they say is remarkable.<\/li>\n<\/ol>\n<p>Here&rsquo;s something meta, we use<a href=\"https:\/\/exotel.com\/blog\/introducing-the-exotel-switch\/\">&nbsp;Exotel to run Exotel<\/a>. We talk to around 300 customers every single day. And here&rsquo;s what we have seen.<\/p>\n<ol>\n<li>It&rsquo;s impossible to pick up non-verbal cues if you don&rsquo;t talk to your customer:<br>\nIn a conversation, there is no need to double-guess the problem. You know what the urgency of the problem is and the state of your customer&rsquo;s mind.<br>\nFor WYSIWYG kind of people, a straightforward conversation is the best way to resolve an issue.<br>\n<a href=\"https:\/\/exotel.com\/blog\/phone-support-for-business\/\"><br>\nEmail tones are almost impossible to detect.<\/a>And it is easy to misconstrue intent and tone of the written word.Especially for early stage startups, this is the best way for you keep a tab on the pulse of your customers.<\/li>\n<li>Phone conversations always lead somewhere:<br>\nEmail and other forms of communication are designed to be curt.<br>\n<em><br>\nHi,<br>\n<\/em><em>Here&rsquo;s my problem.<br>\n<\/em><em>Please solve it.<br>\n<\/em><em>Regards,<br>\n<\/em><em>Customer<\/em><em>Hi,<br>\n<\/em><em>Here&rsquo;s your solution.<br>\n<\/em><em>Hope it all works well now.<br>\n<\/em><em>Regards,<br>\n<\/em><em>Customer Support<\/em><\/li>\n<\/ol>\n<p>But during a phone conversation, one thing always leads to another, and it gives an opportunity to build a relationship with your customer. And this is the most precious thing for an early stage startup.<\/p>\n<p>If you&rsquo;re an early stage startup like NeatMeats and would like to use Exotel to power your support team, sign up for a trial account&nbsp;<a href=\"http:\/\/my.exotel.in\/auth\/register\">here<\/a>.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;Neat Meats&rdquo;&nbsp;is an e-commerce startup that promises to deliver fresh meat at the customer&rsquo;s doorstep. No doubt it is a challenging space. For one, customers are hugely sensitive to the hygiene factor. Next, it is a time-sensitive purchase. As one of their curious customers, here&rsquo;s a short account of my experience with Neat Meats. One [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":438780,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"tags":[],"blog-category":[],"components":[],"class_list":["post-438778","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How one company made a difference by talking to their customers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exotel.com\/uae\/en\/blog\/customer-conversation-improves-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How one company made a difference by talking to their customers\" \/>\n<meta property=\"og:description\" content=\"&ldquo;Neat Meats&rdquo;&nbsp;is an e-commerce startup that promises to deliver fresh meat at the customer&rsquo;s doorstep. No doubt it is a challenging space. For one, customers are hugely sensitive to the hygiene factor. Next, it is a time-sensitive purchase. As one of their curious customers, here&rsquo;s a short account of my experience with Neat Meats. 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