{"id":434128,"date":"2022-09-13T14:49:16","date_gmt":"2022-09-13T14:49:16","guid":{"rendered":"https:\/\/exotel.com\/uae\/?post_type=blog&p=434128"},"modified":"2023-09-08T03:46:37","modified_gmt":"2023-09-08T03:46:37","slug":"whatsapp-business-use-cases-for-different-industries","status":"publish","type":"blog","link":"https:\/\/exotel.com\/uae\/en\/blog\/whatsapp-business-use-cases-for-different-industries\/","title":{"rendered":"WhatsApp Business for Different Industries – Overview of Use cases"},"content":{"rendered":"\n

An average WhatsApp user spends 19.4 hours or roughly 38 minutes a day using WhatsApp, and in India, the number goes up to 21.4 hours spent monthly using WhatsApp.<\/span><\/p>\n

Every passing day, the number of businesses that reach out to users over WhatsApp is growing. <\/span><\/p>\n

There were three key reasons behind that,<\/span><\/p>\n

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  1. WhatsApp is the preferred mode of communication, with over 1.4 billion daily users<\/span><\/li>\n
  2. Eases operations with WhatsApp API connector and multimedia capabilities <\/span><\/li>\n
  3. End-to-end encrypted communication ensures safety for users<\/span><\/li>\n<\/ol>\n

    Moreover, it is convenient for businesses and users to interact just like they communicate with their peers on the platform.<\/span><\/p>\n

    Be it ticket bookings, payment due, reminder for class, appointment scheduling, or order confirmation, WhatsApp has taken over business communication by storm.<\/span><\/p>\n

    Let’s get a deeper understanding of what WhatsApp for business is.<\/span><\/p>\n

    What is WhatsApp for Business?<\/strong><\/h2>\n

    WhatsApp for business<\/a> is tailor-made for small businesses. The main intent is to catalog products & services and to respond to customers as quickly as possible. However, this isn’t the route to take when it comes to having a WhatsApp channel for established or large businesses. This is where WhatsApp Business API comes in.<\/span><\/p>\n

    WhatsApp Business API is a dynamic platform when used with a WhatsApp Business Solution Provider<\/a>. You can run campaigns, use chatbots and run third-party APIs too. On the whole, you will have a secure full-stack end-to-end management platform for WhatsApp.<\/span><\/p>\n

    However, the use cases vary with industries. Let’s have a detailed look.<\/span><\/p>\n

    WhatsApp use cases for Industries:<\/strong><\/h2>\n

     <\/span> 1. <\/b>Financial Services – (BFSI, NBFC, and Fintech) – <\/span><\/strong><\/h2>\n

    When it comes to financial services, customers often face tiring procedures and constant re-routings, even to run a simple business errand. But over the past few years, as the adaptation of digital technology maximized, along with business competition, the urge and mandate to provide top-notch customer experience grew.<\/span><\/p>\n

    Although banking institutions provide support over their app and with in-house support teams, few financial institutions have tapped customers’ preferred communication channels for support. For example, instead of customers wanting to reach out to agents for simple query resolution, they can be run through a series of automated Q&A via WhatsApp chatbot. <\/span>The list of WhatsApp use cases when it comes to<\/span> Financial Services:<\/span><\/p>\n

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