





{"id":458197,"date":"2022-06-05T09:00:53","date_gmt":"2022-06-05T09:00:53","guid":{"rendered":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/"},"modified":"2022-06-05T09:00:53","modified_gmt":"2022-06-05T09:00:53","slug":"building-the-b2c-communication-stack","status":"publish","type":"podcasts","link":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/","title":{"rendered":"Building The B2C Communication Stack"},"content":{"rendered":"","protected":false},"featured_media":458198,"template":"","tags":[],"podcasts-category":[1221],"components":[407,405,406,373],"class_list":["post-458197","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","podcasts-category-video","components-podcast-key-takeaways","components-podcast-platforms","components-podcasts-speakers","components-webinars-banner-section"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building The B2C Communication Stack | Exotel<\/title>\n<meta name=\"description\" content=\"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building The B2C Communication Stack\" \/>\n<meta property=\"og:description\" content=\"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudi Arabia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2860\" \/>\n\t<meta property=\"og:image:height\" content=\"1550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/\",\"url\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/\",\"name\":\"Building The B2C Communication Stack | Exotel\",\"isPartOf\":{\"@id\":\"https:\/\/exotel.com\/sa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png\",\"datePublished\":\"2022-06-05T09:00:53+00:00\",\"description\":\"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.\",\"breadcrumb\":{\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#breadcrumb\"},\"inLanguage\":\"ar-SA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png\",\"width\":2860,\"height\":1550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/exotel.com\/sa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/exotel.com\/sa\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building The B2C Communication Stack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exotel.com\/sa\/#website\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"name\":\"Saudi Arabia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/exotel.com\/sa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exotel.com\/sa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar-SA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exotel.com\/sa\/#organization\",\"name\":\"Saudi Arabia\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"width\":373,\"height\":110,\"caption\":\"Saudi Arabia\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building The B2C Communication Stack | Exotel","description":"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/","og_locale":"ar_AR","og_type":"article","og_title":"Building The B2C Communication Stack","og_description":"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.","og_url":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/","og_site_name":"Saudi Arabia","og_image":[{"width":2860,"height":1550,"url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/","url":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/","name":"Building The B2C Communication Stack | Exotel","isPartOf":{"@id":"https:\/\/exotel.com\/sa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage"},"image":{"@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage"},"thumbnailUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png","datePublished":"2022-06-05T09:00:53+00:00","description":"A small idea that grew into giant success- Shivkumar Ganesan shares his story of building one of India\u2019s pioneering SaaS companies and the rollercoaster ride of building it into the giant that it is today. Listen on for some amazing nuggets about market sizing, finding product market fit, fundraising and lots more.","breadcrumb":{"@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#breadcrumb"},"inLanguage":"ar-SA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/"]}]},{"@type":"ImageObject","inLanguage":"ar-SA","@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#primaryimage","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/Building-The-B2C-Communication-Stack-.png","width":2860,"height":1550},{"@type":"BreadcrumbList","@id":"https:\/\/exotel.com\/sa\/podcasts\/building-the-b2c-communication-stack\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exotel.com\/sa\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/exotel.com\/sa\/podcasts\/"},{"@type":"ListItem","position":3,"name":"Building The B2C Communication Stack"}]},{"@type":"WebSite","@id":"https:\/\/exotel.com\/sa\/#website","url":"https:\/\/exotel.com\/sa\/","name":"Saudi Arabia","description":"","publisher":{"@id":"https:\/\/exotel.com\/sa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exotel.com\/sa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar-SA"},{"@type":"Organization","@id":"https:\/\/exotel.com\/sa\/#organization","name":"Saudi Arabia","url":"https:\/\/exotel.com\/sa\/","logo":{"@type":"ImageObject","inLanguage":"ar-SA","@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","width":373,"height":110,"caption":"Saudi Arabia"},"image":{"@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/podcasts\/458197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/types\/podcasts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/media\/458198"}],"wp:attachment":[{"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/media?parent=458197"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/tags?post=458197"},{"taxonomy":"podcasts-category","embeddable":true,"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/podcasts-category?post=458197"},{"taxonomy":"components","embeddable":true,"href":"https:\/\/exotel.com\/sa\/wp-json\/wp\/v2\/components?post=458197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}