{"id":457389,"date":"2024-05-03T06:21:41","date_gmt":"2024-05-03T06:21:41","guid":{"rendered":"https:\/\/exotel.com\/sa\/?post_type=newsroom&p=457389"},"modified":"2024-07-26T05:52:30","modified_gmt":"2024-07-26T05:52:30","slug":"how-ai-is-changing-the-world-of-customer-relationship-management","status":"publish","type":"newsroom","link":"https:\/\/exotel.com\/sa\/en\/newsroom\/how-ai-is-changing-the-world-of-customer-relationship-management\/","title":{"rendered":"How AI is changing the world of Customer Relationship Management"},"content":{"rendered":"
\n

In today\u2019s world, as differentiation in products and services reduces, customer experience has emerged as the primary differentiator. Thus, brands are investing significantly in how they engage with their customers, across the entire life cycle, with a strong focus on building up brand loyalty.\u00a0 And the more personalised and contextual the engagement, brand loyalty could be potentially higher. Earlier, it used to take significant effort to understand the customer better, with interaction and proofing data sitting in silos. Today, with AI, this can be the key to create the nuanced experience that differentiates the brand.<\/p>\n<\/div>\n","protected":false},"featured_media":450462,"template":"","tags":[],"newsroom-category":[1079],"components":[680,385,384,175],"class_list":["post-457389","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","newsroom-category-genai","components-custom-html-code-2","components-newsroom-about-content-section","components-newsroom-banner-section","components-06-customers-exo"],"acf":[],"yoast_head":"\nHow AI is changing the world of Customer Relationship Management<\/title>\n<meta name=\"description\" content=\"Read the press release to know how customer experience is key for brands aiming to build loyalty and how brands are leveraging AI to personalise interactions and gain deeper insights from data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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